Sports sponsorship
FILE - NASCAR Cup Series driver William Byron walks to his car before a NASCAR Cup Series auto race at Charlotte Motor Speedway in Concord, N.C., in this Sunday, May 30, 2021, file photo. Liberty University has reached a five-year extension with Hendrick Motorsports to continue as a primary sponsor for William Byron. Byron is a junior pursuing a degree in strategic communication through Liberty University’s online program.(AP Photo/Nell Redmond, File)
Liberty University extends NASCAR sponsorship through 2026

Oct. 15, 2021 02:04 PM EDT

FILE - Jack Harvey is shown before the start of an IndyCar auto race at World Wide Technology Raceway in Madison, Ill., in this Saturday, Aug. 21, 2021, file photo. Rahal Letterman Lanigan Racing confirmed the worst kept secret in IndyCar on Monday, Oct. 11, 2021, when British driver Jack Harvey was officially added to its 2022 lineup. (AP Photo/Jeff Roberson, File)
Jack Harvey makes IndyCar move to Rahal Letterman Lanigan

By Jenna Fryer Oct. 11, 2021 09:51 AM EDT

Bubba Wallace runs in the lead during a NASCAR Cup series auto race Monday, Oct. 4, 2021, in Talladega, Ala. Wallace was ahead when a rain delay was called and pronounced the winner when the decesion was made to end the race early. (AP Photo/Greg McWilliams)
Column: The hate follows Bubba Wallace on his biggest day

By Jenna Fryer Oct. 05, 2021 02:47 PM EDT

Pato O'Ward (5) before the start an IndyCar auto race at World Wide Technology Raceway on Saturday, Aug. 21, 2021, in Madison, Ill. (AP Photo/Jeff Roberson)
Arrow Electronics commits to sponsor extension with McLaren

By Jenna Fryer Sep. 19, 2021 11:59 AM EDT

Roger Penske speaks during a news conference at Hy-Vee Corp. headquarters, Thursday, Aug. 19, 2021, in West Des Moines, Iowa. IndyCar will return next season to Iowa Speedway, a short oval track beloved by fans and drivers that had fallen off the schedule after 14 years. The track located in Newton will host a doubleheader next July in a deal brokered between IndyCar Series owner Roger Penske, team owner Bobby Rahal and grocery chain Hy-Vee. (AP Photo/Charlie Neibergall)
IndyCar to return to Iowa Speedway for 2022 doubleheader

By Jenna Fryer Aug. 19, 2021 11:29 AM EDT

FILE - Car owner Rick Hendrick, right, congratulates Kyle Larson in victory lane after Larson won the NASCAR Cup Series auto race at Charlotte Motor Speedway in Concord, N.C., in this Sunday, May 30, 2021, file photo. Rick Hendrick gave Kyle Larson a second chance in NASCAR because Hendrick Motorsports had wanted him in its lineup for years. Now that Hendrick has his man, he's locked Larson down for two more seasons with full sponsorship. Hendrick on Wednesday, July 14, told his 93 dealerships that the hottest driver in motorsports signed a contract extension through 2023 and Larson will be fully sponsored by HendrickCars.com. (AP Photo/Nell Redmond, File)
Kyle Larson lands extension, full sponsorship through 2023

By Jenna Fryer Jul. 14, 2021 11:30 AM EDT

FILE - Dale Earnhardt Jr., team owner and TV analyst, answers questions during a news conference before the NASCAR Daytona 500 auto race at Daytona International Speedway in Daytona Beach, Fla., in this Sunday, Feb. 16, 2020, file photo. There’s a pointed episode in Dale Earnhardt Jr.’s television show that encapsulates Earnhardt's remarkable transformation from a bashful third-generation racer into a multimedia personality. (AP Photo/Terry Renna, File)
Column: Earnhardt blossoms into multimedia personality

By Jenna Fryer Jun. 28, 2021 02:38 PM EDT

Ashley Walsh, founder of Pocono Organics farm, holds hemp buds at the farm adjacent to Pocono Raceway, Friday, June 25, 2021, in Long Pond, Pa. The 380 acre farm is the title sponsor for Saturday's NASCAR auto race, The Pocono Organics CBD 325, the first Cup race with a CBD sponsorship. (AP Photo/Matt Slocum)
High times: Pocono set for first CBD-sponsored NASCAR race

By Dan Gelston Jun. 25, 2021 05:56 PM EDT

Kyle Larson walks back to his car with the checkered flag after winning a NASCAR Cup Series auto race Sunday, June 20, 2021, in Lebanon, Tenn. (AP Photo/John Amis)
Hendrick gets plenty of mileage from his gamble on Larson

By Jenna Fryer Jun. 24, 2021 04:08 PM EDT

Pit crew members for driver Aric Almirola wave as cars circle the track before the start of a NASCAR Cup Series auto race at Nashville Superspeedway Sunday, June 20, 2021, in Lebanon, Tenn. (AP Photo/Mark Humphrey)
All-Pro Alvin Kamara now advising NASCAR on growing fan base

By Teresa M. Walker Jun. 20, 2021 05:28 PM EDT

Alex Bowman walks from his garage before qualifying in seventh position for the NASCAR Cup Series auto race at Charlotte Motor Speedway on Saturday, May 29, 2021 in Charlotte, N.C. (AP Photo/Ben Gray)
Alex Bowman inks 2-year extension with Hendrick Motorsports

By Jenna Fryer Jun. 18, 2021 11:31 AM EDT

Cassill to be paid in cryptocurrency in deal with Voyager

By Jenna Fryer Jun. 17, 2021 09:00 AM EDT
CHARLOTTE, N.C. (AP) — Landon Cassill will be the first NASCAR driver paid entirely in cryptocurrency in a sponsorship deal with Voyager that begins at...

CP Women’s Open canceled for 2nd year in a row

Jun. 02, 2021 05:46 PM EDT
VANCOUVER, British Columbia (AP) — The LPGA Tour's CP Women’s Open was canceled Wednesday because of logistical challenges and border restrictions caused by...

Rinus VeeKay, center, of the Netherlands, celebrates with Romain Grosjean, left, of Switzerland, and Alex Palou, of Spain, after VeeKay won an IndyCar auto race at Indianapolis Motor Speedway, Saturday, May 15, 2021, in Indianapolis. (AP Photo/Darron Cummings)
IndyCar inks extension with series title sponsor NTT

By Jenna Fryer May. 20, 2021 11:16 AM EDT

Juan Pablo Montoya of Colombia drives during practice for the IndyCar auto race at Indianapolis Motor Speedway in Indianapolis, Friday, May 14, 2021. (AP Photo/Michael Conroy)
Arrow McLaren teams with streetwear brand for new Indy look

By Jenna Fryer May. 17, 2021 02:24 AM EDT

Fans check out activity in the garage area before a NASCAR Cup Series auto race at Darlington Raceway, Sunday, May 9, 2021, in Darlington, S.C. It is the first time this year that fans are allowed back in the garage area. (AP Photo/Terry Renna)
Column: NASCAR starting to allow access a year after restart

By Jenna Fryer May. 10, 2021 04:59 PM EDT

FILE - In this April 25, 1997, file photo, John Andretti, left, grins as his wife Nancy hugs his father Aldo after the younger Andretti won the pole for the Winston 500 at Talladega Superspeedway in Talladega, Ala. Mario Andretti feels the same pain as so many others these days. His wife died two years ago, long before the pandemic. And his beloved nephew John lost a brutal battle with colon cancer. But then COVID-19 claimed his twin brother Aldo and one of the greatest racers of all time is not immune from the loneliness and depression sweeping the world. (AP Photo/Dave Martin, File)
Andretti navigates personal loss, loneliness of pandemic

By Jenna Fryer Apr. 19, 2021 07:13 PM EDT

Darlington Raceway's spring race will be called Goodyear 400

Apr. 14, 2021 10:59 AM EDT
DARLINGTON, S.C. (AP) — Darlington Raceway has partnered with tire manufacturer Goodyear to sponsor its spring NASCAR Cup Series event next month. ...

FILE - Jimmie Johnson speaks about joining the team of Chip Ganassi for the IndyCar series at a press conference during the IndyCar race weekend in St. Petersburg, Fla., in this Saturday, Oct. 24, 2020, file photo. Jimmie Johnson, with wisps of gray in his beard, is a 45-year-old rookie in the IndyCar Series ready to reintroduce himself. (AP Photo/Mike Carlson, File)
Jimmie Johnson ditches vanilla label during IndyCar debut

By Jenna Fryer Apr. 13, 2021 04:21 PM EDT

FILE - Jimmie Johnson speaks about joining the team of Chip Ganassi for the IndyCar series at a press conference during the IndyCar race weekend in St. Petersburg, Fla., in this Saturday, Oct. 24, 2020, file photo. Jimmie Johnson, with wisps of gray in his beard, is a 45-year-old rookie in the IndyCar Series ready to reintroduce himself. (AP Photo/Mike Carlson, File)
Jimmie Johnson ditches vanilla label during IndyCar debut

By Jenna Fryer Apr. 13, 2021 04:10 PM EDT