Sports sponsorship
New Orleans Saints running back Alvin Kamara (41) runs past Tampa Bay Buccaneers inside linebacker Lavonte David (54) during the first half of an NFL divisional round playoff football game, Sunday, Jan. 17, 2021, in New Orleans. (AP Photo/Butch Dill)
NFL's Kamara races into NASCAR as a team sponsor at Daytona

By Jenna Fryer Feb. 19, 2021 05:11 PM EST

Michael McDowell celebrates after winning the NASCAR Daytona 500 auto race at Daytona International Speedway, Monday, Feb. 15, 2021, in Daytona Beach, Fla. (AP Photo/John Raoux)
Daytona 500 win lands McDowell more sponsorship money

By Jenna Fryer Feb. 19, 2021 12:47 PM EST

Roush Fenway becomes 1st carbon neutral NASCAR team

By Jenna Fryer Feb. 18, 2021 08:00 AM EST
DAYTONA BEACH, Fla. (AP) — Roush Fenway Racing set a goal to reduce its carbon footprint even as it raced a pair of gas-guzzling cars all across the country. ...

Hendrick signs 2 sponsors for Kyle Larson's return to NASCAR

By Jenna Fryer Feb. 02, 2021 02:43 PM EST
Hendrick Motorsports signed its first two sponsors for Kyle Larson, a promising sign as the driver attempts to rebuild his image after his use of a racial slur...

FILE - In this Aug. 8, 2017, file photo, Peter Bevacqua, then CEO of the PGA of America, speaks during a news conference at the PGA Championship golf tournament at the Quail Hollow Club in Charlotte, N.C. NBC will shut down the NBC Sports Network at the end of the year. NBC Sports Chairman Bevacqua announced the move Friday, Jan. 22, 2021, in an internal memo to staff. (AP Photo/Chris Carlson, File)
NBC to shut down NBC Sports Network at end of 2021

By Joe Reedy Jan. 22, 2021 03:20 PM EST

FILE - Ty Dillon during fist bumps with fans during driver introductions prior to the NASCAR Cup Series auto race at Phoenix Raceway in Avondale, Ariz., in this Sunday, March 8, 2020, file photo. Ty Dillon landed a Daytona 500 ride with Gaunt Brothers Racing in a pairing of a driver and team both trying to rebuild in 2021. (AP Photo/Ralph Freso, File)
Dillon lands Daytona 500 ride with rebuilding Gaunt Brothers

By Jenna Fryer Jan. 19, 2021 11:09 AM EST

23XI Racing fully funded for debut season with Bubba Wallace

By Jenna Fryer Dec. 14, 2020 12:58 PM EST
CHARLOTTE, N.C. (AP) — 23XI Racing announced a full slate of sponsorship Monday to back the new NASCAR team owned by Michael Jordan and Denny Hamlin. ...

FILE - Bubba Wallace walks away from his damaged car, next to a NASCAR Safety Team member, during the NASCAR Cup Series auto race at Texas Motor Speedway in Fort Worth, Texas, Wednesday, Oct. 28, 2020. Wallace has been named the Comcast Community Champion of the Year. The industry award honors NASCAR members for philanthropic efforts. (AP Photo/Richard W. Rodriguez, File)
Bubba Wallace, who urged Confederate flag ban, honored

By Jenna Fryer Nov. 06, 2020 11:05 AM EST

Jimmie Johnson, left, speaks about joining the team of Chip Ganassi, right, for the IndyCar series at a press conference during the IndyCar race weekend Saturday, Oct. 24, 2020, in St. Petersburg, Fla. (AP Photo/Mike Carlson)
Johnson jump-starts IndyCar move with online auto retailer

By Jenna Fryer Oct. 24, 2020 01:46 PM EDT

In this photo provided by the NHRA, Tommy Johnson Jr. drives in Funny Car at the Mopar Express Lane NHRA Midwest Nationals drag races at World Wide Technology Raceway on Sunday, Oct. 4, 2020, in Madison, Ill. (Marc Gewertz/NHRA via AP)
Tweet lures Camping World in as NHRA new title sponsor

By Jenna Fryer Oct. 08, 2020 04:04 PM EDT

Alex Bowman, left, Chase Elliott, center, and Denny Hamlin listen to the national anthem before the NASCAR Cup Series auto race Saturday, Sept. 19, 2020, in Bristol, Tenn. (AP Photo/Steve Helber)
Column: NASCAR's dizzying silly season will change landscape

By Jenna Fryer Sep. 21, 2020 09:34 PM EDT

FILE - Jimmy Johnson is at left in a 2019 file photo. Scott Dixon is at right in a 2020 file photo. Jimmie Johnson will transition from NASCAR to IndyCar with Chip Ganassi Racing in a partnership that could pair two of the most dominant drivers of this generation on one team. The seven-time NASCAR champion will work with the Ganassi organization to finalize sponsorship on a two-year program for Johnson to run the road and street course races on IndyCar's schedule. If funding is secured, Johnson would be teammates with five-time IndyCar champion Scott Dixon. (AP Photo/File)
Jimmie Johnson teams with Ganassi on 2-year IndyCar program

By Jenna Fryer Sep. 09, 2020 10:45 AM EDT

FILE - Fans cheer and wave a flag as fireworks explode during the playing of the national anthem before the start the Xfinity series auto race at Daytona International Speedway, Saturday, Feb. 21, 2015, in Daytona Beach, Fla. NASCAR has built itself around its traveling show, every weekend a super-charged event of concerts, camping and infield carousing that closes with a Cup race. The party has been canceled during the pandemic but the playoffs go on, starting Sunday, Sept. 6, 2020, without any of the pomp and circumstance. (AP Photo/John Raoux, File)
NASCAR's playoffs move on without any pomp or circumstance

By Jenna Fryer Sep. 04, 2020 04:45 PM EDT

FILE - In this Feb. 12, 2020, file photo, Bubba Wallace takes part in an interview during NASCAR Daytona 500 auto racing media day at Daytona International Speedway in Daytona Beach, Fla. Corporate interest in Bubba Wallace has picked up momentum and NASCAR’s only black full-time driver has signed a new sponsor that includes funding for his Richard Petty Motorports team. Columbia Sportswear signed a multiyear sponsorship with Wallace as a brand ambassador that will also put the company on the No. 43 at Dover later this month. (AP Photo/John Raoux)
NASCAR driver Bubba Wallace adds another sponsorship deal

Aug. 14, 2020 12:22 PM EDT

Driver Bubba Wallace stands during the national anthem before a NASCAR Cup Series auto race, Sunday, Aug. 2, 2020, at the New Hampshire Motor Speedway in Loudon, N.H. (AP Photo/Charles Krupa)
Bubba Wallace, Columbia Sportswear sign sponsorship deal

By Jenna Fryer Aug. 12, 2020 10:32 AM EDT

FILE - In this Feb. 9, 2020, file photo, Ryan Newman stands on pit road after his run during NASCAR auto racing qualifying at Daytona International Speedway in Daytona Beach, Fla. Roush Fenway Racing announced a 12-race sponsorship deal Wednesday, Aug. 12, 2020, with Guaranteed Rate to fund Ryan Newman's car throughout the remainder of this season. (AP Photo/Terry Renna, File)
Roush Fenway signs 12-race sponsorship deal for Ryan Newman

By Jenna Fryer Aug. 12, 2020 09:48 AM EDT

In this photo provided by the NHRA, Pro Stock veteran Jason Line starts the day from the No. 1 spot then went on to pick up the win when he took out Jeg Coughlin at the E3 Spark Plugs NHRA Nationals in Indianapolis, Sunday, July 12, 2020. (Jerry Foss/NHRA via AP)
NHRA tries to find financial footing after COVID-19 shutdown

By Michael Marot Jul. 17, 2020 02:14 AM EDT

Ryan Blaney (12) celebrates after winning a NASCAR Cup Series auto race at Talladega Superspeedway in Talladega Ala., Monday, June 22, 2020. (AP Photo/John Bazemore)
NASCAR hopes new fans join the sport in push for equality

By Dan Gelston Jun. 25, 2020 04:36 PM EDT

FedEx swaps NASCAR logos to spotlight Civil Rights Museum

By Jenna Fryer Jun. 21, 2020 03:23 PM EDT
Denny Hamlin's longtime sponsor FedEx replaced its logos for NASCAR's race at Talladega Superspeedway to instead feature the National Civil Rights Museum. ...

Checkered flags line a street outside Darlington Raceway Sunday, May 17, 2020, in Darlington, S.C. NASCAR, which has been idle since March 8 because of the coronavirus pandemic, makes its return with the Real Heroes 400 Nascar Cup Series auto race Sunday. (AP Photo/Brynn Anderson)
Harvick wins at Darlington as NASCAR returns to racing

By Jenna Fryer May. 17, 2020 11:02 AM EDT