Television ratings
Fans watch during the World Athletics Championships on Friday, July 22, 2022, in Eugene, Ore. The running mecca that embedded Nike into American culture was an easy choice to host the first track world championships on U.S. soil. It will take time to determine whether Eugene, Oregon lived up to expectations.They say sagging viewership totals and flat revenue across the broader Olympic world make it critical to bring the cornerstone sport of the games back to its glory days in the U.S. before they return to Los Angeles in 2028. (AP Photo/Charlie Riedel)
Track looks to pump up US fan base ahead of 2028 LA Olympics

By Eddie Pells Jul. 24, 2022 02:06 PM EDT

Red Bull Racing Max Verstappen of the Netherlands drives out of his garage during the third practice session at the Formula One Canadian Grand Prix in Montreal, Saturday, June 18, 2022. (Paul Chiasson/The Canadian Press via AP)
AP sources: F1, ESPN near rights deal with much higher price

By Joe Reedy Jun. 27, 2022 06:58 PM EDT

Kyle Larson (5) Chase Elliott (9) and Austin Cindric (2) drive out of Turn 4 during a practice session Friday, April 15, 2022, for Sunday's NASCAR Cup Series auto race at Bristol Motor Speedway in Bristol, Tenn. (David Crigger/Bristol Herald Courier via AP)
NASCAR chases holiday TV audience with Easter dirt race

By Jenna Fryer Apr. 16, 2022 11:03 AM EDT

Josef Newgarden leads the field after taking the green flag at the start of an IndyCar race at Mid-Ohio Sports Car Course in Lexington, Ohio, Sunday, July 4, 2021. Newgarden snapped his streak of late race misfortunes Sunday to win for the first time this season, earning the first IndyCar victory of the year for Team Penske on the same weekend the storied organization celebrated the 50th anniversary of its first win. (AP Photo/Tom E. Puskar)
IndyCar inks new NBC Sports deal, 2 races to run on Peacock

By Jenna Fryer Jul. 20, 2021 09:30 AM EDT

En foto del 31 de mayo del 2021, el brasileño Helio Castroneves tras ganar las 500 Millas de Indianápolis posa con el trofeo. El lunes 7 de junio del 2021, a pesar de venir de ganar el Indy 500 Castroneves no estará este fin de semana en el Grand Prix de Detroit. (AP Photo/Michael Conroy)
SRX or bust: CBS not looking for more motorsports in lineup

By Jenna Fryer Jun. 11, 2021 05:15 PM EDT

Cars approach the starting line in front of empty stands to start the NASCAR Cup Series auto race Sunday, May 17, 2020, in Darlington, S.C. (AP Photo/Brynn Anderson)
Networks have strong showing during busy sports weekend

By Joe Reedy May. 19, 2020 06:51 PM EDT

NBC says 2.35 million viewers for live golf's return to TV

May. 18, 2020 08:14 PM EDT
ORLANDO, Fla. (AP) — The return of live golf to television brought 2.35 million viewers across all platforms, which NBC Sports says was 16% higher than the...

IndyCar driver Tony Kanaan, of Brazil, practices on his racing simulator in his home in Indianapolis, Saturday, March 28, 2020. Kanaan, along with other IndyCar drivers and NASCAR's Jimmie Johnson will compete in the series' inaugural virtual racing event Saturday. (AP Photo/Michael Conroy)
IndyCar's virtual race to be aired on NBC Sports Network

By Jenna Fryer Apr. 01, 2020 02:32 PM EDT

IndyCar driver Tony Kanaan, of Brazil, practices on his racing simulator in his home in Indianapolis, Saturday, March 28, 2020. Kanaan, along with other IndyCar drivers and NASCAR's Jimmie Johnson will compete in the series' inaugural virtual racing event Saturday. (AP Photo/Michael Conroy)
IndyCar goes iRacing as latest series to offer fans content

By Jenna Fryer Mar. 28, 2020 05:47 PM EDT

Crew members' fire suits dry out in the garage area before the restart of the NASCAR Daytona 500 auto race at Daytona International Speedway, Monday, Feb. 17, 2020, in Daytona Beach, Fla. Sunday's race was postponed because of rain. (AP Photo/Terry Renna)
NASCAR execs give friendly wave around to fans at Daytona

By Dan Gelston And Mark Long Feb. 17, 2020 04:44 PM EST

Simon Pagenaud, of France, winner of the 2019 Indianapolis 500 auto race, poses during the traditional winners photo session at the Indianapolis Motor Speedway in Indianapolis, Monday, May 27, 2019. (AP Photo/Michael Conroy)
NBC's first-ever Indy 500 delivers 11% ratings increase

By The Associated Press May. 27, 2019 09:26 PM EDT