Sports sponsorship

Ally Financial expands NASCAR spend with 2 new partnerships
By Jenna Fryer Feb. 05, 2023 12:16 PM EST
NASCAR, Goodyear extend partnership in new multi-year deal
Dec. 01, 2022 09:31 AM EST
NASHVILLE (AP) — Goodyear will remain the exclusive tire for NASCAR's top three national series under a new multi-year deal announced on Thursday.
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Miami Heat's home arena will get new name after FTX collapse
By Tim Reynolds Nov. 11, 2022 07:17 PM EST

McLaren plucks away Ganassi sponsor and Kanaan for Indy 500
By Jenna Fryer Nov. 01, 2022 08:44 AM EDT
Conor Daly to make Cup debut at Roval with Mayweather's team
By Jenna Fryer Sep. 29, 2022 10:31 AM EDT
Conor Daly ended the 2021 IndyCar season without a job and unsure where his racing career was headed. Just about a year later, he's brought a new sponsor to...

Jimmie Johnson has Carvana sponsorship for 2023 racing plans
By Jenna Fryer Sep. 09, 2022 02:49 PM EDT

Column: NASCAR playoff field set as wonky season nears end
By Jenna Fryer Aug. 29, 2022 03:33 PM EDT

Kyle Busch open to racing 'for under my market value' in '23
By Jenna Fryer Jul. 30, 2022 10:56 AM EDT

Reddick's jump to 23XI a start for NASCAR driver shuffling
By Dan Gelston Jul. 16, 2022 03:41 PM EDT

Halfway through season, Kyle Busch still awaiting contract
By Jenna Fryer Jul. 08, 2022 12:50 PM EDT

Indy 500 drivers find crypto craze fuels needed sponsorship
By Dan Gelston May. 27, 2022 03:26 AM EDT

Shell-Pennzoil inks 5-year extension across Penske portfolio
By Jenna Fryer May. 26, 2022 02:00 PM EDT

Red Bull lands another U.S. sponsor in deal with Hard Rock
By Jenna Fryer May. 05, 2022 01:55 PM EDT

Busch uncertain about future during JGR sponsorship search
By Jenna Fryer Apr. 23, 2022 12:18 PM EDT