Sports marketing
FILE - In this March 19, 2019, file photo, video screens display the types of bets that can be placed at the Golden 1 Center's Skyloft Predictive Gaming Lounge, in Sacramento, Calif. Professional sports leagues have found a way to cash in by selling their official data to gambling companies, making the case that the leagues are creating new products for gamblers to bet on. (AP Photo/Rich Pedroncelli, File)
Leagues finally cash in on sports betting by selling data

By Wayne Parry Jan. 07, 2020 02:51 AM EST

NASCAR signs 4 premier partners to sponsor Cup Series

By Jenna Fryer Dec. 05, 2019 08:50 AM EST
NASHVILLE, Tenn. (AP) — NASCAR has signed Busch Beer, Coca-Cola, Geico and Xfinity as its “premier partners" in a change to its traditional sponsorship model. ...