Corporate sponsorship
Red Bull team principal Christian Horner, left, speaks with with Keith Sheldon, president of entertainment of Hard Rock International, right, during an interview in advance of the Formula One Miami Grand Prix auto race at the Miami International Autodrome, Thursday, May 5, 2022, in Miami Gardens, Fla. Hard Rock International, which is headquartered in Davie about 10 miles from Hard Rock Stadium, announced a multi-year sponsorship deal with Red Bull on Thursday as drivers arrived ready to walk the purpose-built venue. The race is Sunday. (AP Photo/Lynne Sladky)
Red Bull lands another U.S. sponsor in deal with Hard Rock

By Jenna Fryer May. 05, 2022 01:55 PM EDT

El piloto ruso Nikita Mazepin, de la escudería Hass, conduce su auto durante la sesión de práctica de pretemporada de la Fórmula Uno, en Barcelona, España, el jueves 24 de febrero de 2022. (AP Foto/Joan Monfort)
Haas to run rebranded F1 cars and Fittipaldi at Bahrain test

By Jenna Fryer Mar. 06, 2022 05:01 PM EST

FILE - Haas driver Nikita Mazepin of Russia arrives to the Losail International Circuit in Losail, Qatar, Thursday, Nov. 18, 2021 ahead of the Qatar Formula One Grand Prix. Auto racing's international body, the FIA, said Russian drivers like Nikita Mazepin can still compete but a block on having cars in national colors would stop Mazepin's team Haas bringing back the Russian flag-stripe livery it removed during last week's testing. The Russian Grand Prix was cut from the calendar on Friday. (AP Photo/Darko Bandic, File)
F1 team Haas terminates Russian driver Mazepin's contract

Mar. 05, 2022 04:54 AM EST

Ukrainian soldiers withdraw from their positions after heavy crossfire inside the city of Kyiv, Ukraine, Friday, Feb. 25, 2022. Russia pressed its invasion of Ukraine to the outskirts of the capital Friday after unleashing airstrikes on cities and military bases and sending in troops and tanks from three sides in an attack that could rewrite the global post-Cold War security order.(AP Photo/Emilio Morenatti)
F1 team Haas yet to make decision on Russian driver Mazepin

By Jerome Pugmire Feb. 25, 2022 07:49 AM EST

FILE - General view inside the Stade de France stadium before a training session ahead of the UEFA Nations League soccer match between France and Croatia at the Stade de France stadium in Saint Denis, north of Paris, Sunday Sept. 6, 2020. Russia has been stripped of hosting the Champions League final by UEFA with St. Petersburg replaced by Paris after Russia's invasion of Ukraine. The men's final will still be held on May 28 but now at the 80,000-seat Stade de France after the decision by UEFA's executive committee. (Christian Hartmann/Pool image via AP, File)
Russia loses Champions League final to Paris; Sochi F1 axed

By Rob Harris Feb. 25, 2022 07:28 AM EST

Brandon Brown sits in his car during a NASCAR Xfinity Series auto race practice Friday, Feb. 18, 2022, at Daytona International Speedway in Daytona Beach, Fla. (AP Photo/Chris O'Meara)
Let's go Brandon: Driver caught in unwinnable culture war

By Dan Gelston Feb. 19, 2022 10:57 AM EST

FILE - Red Bull Racing Team principal Christian Horner looks up during the qualifying session for the Japanese Formula One Grand Prix at the Suzuka Circuit in Suzuka, central Japan, Sept. 26, 2015. The Red Bull Formula One team has secured a new title sponsorship worth around $500 million with technology firm Oracle, placing it among the most lucrative commercial deals in sports. The five-year deal is a lift to the team ahead of the season beginning next month when Max Verstappen will be looking to defend his world title in a new Oracle Red Bull Racing car that was also revealed on Wednesday Feb. 9, 2022. (Yuriko Nakao/Pool via AP, file)
Red Bull F1 clinches new $500M title sponsorship with Oracle

By Rob Harris Feb. 09, 2022 11:00 AM EST

NASCAR championship leader Kyle Larson poses at the Second Harvest Food Bank where he presented a $150,000 check to be used for Thanksgiving meals on behalf of the Hendrick Cares social responsibility initiative, Wednesday, Oct. 27, 2021 in Charlotte, N.C. Hendrick Automotive employees have collected $1.5 million this year to present to 27 different food banks across the country and Larson has become the face of the program since joining Hendrick Motorsports this season. He’ll race for the NASCAR championship on Nov. 7 in Phoenix. (AP Photo/Jenna Fryer)
Larson out front as face of Hendrick charitable initiatives

By Jenna Fryer Oct. 28, 2021 01:58 AM EDT

Pato O'Ward (5) before the start an IndyCar auto race at World Wide Technology Raceway on Saturday, Aug. 21, 2021, in Madison, Ill. (AP Photo/Jeff Roberson)
Arrow Electronics commits to sponsor extension with McLaren

By Jenna Fryer Sep. 19, 2021 11:59 AM EDT

Roger Penske speaks during a news conference at Hy-Vee Corp. headquarters, Thursday, Aug. 19, 2021, in West Des Moines, Iowa. IndyCar will return next season to Iowa Speedway, a short oval track beloved by fans and drivers that had fallen off the schedule after 14 years. The track located in Newton will host a doubleheader next July in a deal brokered between IndyCar Series owner Roger Penske, team owner Bobby Rahal and grocery chain Hy-Vee. (AP Photo/Charlie Neibergall)
IndyCar to return to Iowa Speedway for 2022 doubleheader

By Jenna Fryer Aug. 19, 2021 11:29 AM EDT

FILE - Car owner Rick Hendrick, right, congratulates Kyle Larson in victory lane after Larson won the NASCAR Cup Series auto race at Charlotte Motor Speedway in Concord, N.C., in this Sunday, May 30, 2021, file photo. Rick Hendrick gave Kyle Larson a second chance in NASCAR because Hendrick Motorsports had wanted him in its lineup for years. Now that Hendrick has his man, he's locked Larson down for two more seasons with full sponsorship. Hendrick on Wednesday, July 14, told his 93 dealerships that the hottest driver in motorsports signed a contract extension through 2023 and Larson will be fully sponsored by HendrickCars.com. (AP Photo/Nell Redmond, File)
Kyle Larson lands extension, full sponsorship through 2023

By Jenna Fryer Jul. 14, 2021 11:30 AM EDT

Kyle Larson walks back to his car with the checkered flag after winning a NASCAR Cup Series auto race Sunday, June 20, 2021, in Lebanon, Tenn. (AP Photo/John Amis)
Hendrick gets plenty of mileage from his gamble on Larson

By Jenna Fryer Jun. 24, 2021 04:08 PM EDT

Rinus VeeKay, center, of the Netherlands, celebrates with Romain Grosjean, left, of Switzerland, and Alex Palou, of Spain, after VeeKay won an IndyCar auto race at Indianapolis Motor Speedway, Saturday, May 15, 2021, in Indianapolis. (AP Photo/Darron Cummings)
IndyCar inks extension with series title sponsor NTT

By Jenna Fryer May. 20, 2021 11:16 AM EDT

Darlington Raceway's spring race will be called Goodyear 400

Apr. 14, 2021 10:59 AM EDT
DARLINGTON, S.C. (AP) — Darlington Raceway has partnered with tire manufacturer Goodyear to sponsor its spring NASCAR Cup Series event next month. ...

Race leader Noah Gragson (9) limps along the track after having made contact with David Starr with two laps to go in a NASCAR Xfinity Series auto race, Saturday, Feb. 27, 2021, in Homestead, Fla. (AP Photo/Wilfredo Lee)
Column: Love him or hate him, Gragson has NASCAR talking

By Jenna Fryer Mar. 22, 2021 06:56 PM EDT

In this undated image provided by Ethel M Chocolates, a delivery truck is seen outside the Ethel M Chocolates building in Henderson, Nev. NASCAR driver Kyle Busch first went to the Ethel M candy factory with his grandmother. It wasn’t a tourist stop to the young Busch, it was a candy store and his grandmother let him roam the cactus garden and rewarded him with the craft chocolates. It comes full circle Sunday at home track Las Vegas Motor Speedway. Ethel M is part of the Mars Corp., the longtime sponsor of Busch’s team. Busch will feature the brand on his car in Sunday’s race. (Ethel M Chocolates via AP)
Busch and Mars hearken childhood memories at Las Vegas

By Jenna Fryer Mar. 06, 2021 05:58 PM EST

Raphael Lessard (24) beats the field to the line to win the first stage during a NASCAR Camping World Truck Series auto race Friday, Feb. 12, 2021, at the Daytona International Speedway in Daytona Beach, Fla. (AP Photo/Chris O'Meara)
Camping World helps cash-strapped teams make it to Las Vegas

By Jenna Fryer Mar. 04, 2021 06:10 PM EST

Michael McDowell celebrates after winning the NASCAR Daytona 500 auto race at Daytona International Speedway, Monday, Feb. 15, 2021, in Daytona Beach, Fla. (AP Photo/John Raoux)
Daytona 500 win lands McDowell more sponsorship money

By Jenna Fryer Feb. 19, 2021 12:47 PM EST

Todd Gilliland (38) hits Stewart Friesen (52) and Tate Fogleman (12) during a a crash in the NASCAR Camping World Truck Series auto race Friday, Feb. 12, 2021, at the Daytona International Speedway in Daytona Beach, Fla. (AP Photo/Chris O'Meara)
Rhodes wins Truck Series opener with first Daytona victory

By Jenna Fryer Feb. 12, 2021 10:46 PM EST

Hendrick signs 2 sponsors for Kyle Larson's return to NASCAR

By Jenna Fryer Feb. 02, 2021 02:43 PM EST
Hendrick Motorsports signed its first two sponsors for Kyle Larson, a promising sign as the driver attempts to rebuild his image after his use of a racial slur...