Corporate sponsorship

Rhodes wins Truck Series opener with first Daytona victory
By Jenna Fryer Feb. 12, 2021 10:46 PM EST
Hendrick signs 2 sponsors for Kyle Larson's return to NASCAR
By Jenna Fryer Feb. 02, 2021 02:43 PM EST
Hendrick Motorsports signed its first two sponsors for Kyle Larson, a promising sign as the driver attempts to rebuild his image after his use of a racial slur...

Dillon lands Daytona 500 ride with rebuilding Gaunt Brothers
By Jenna Fryer Jan. 19, 2021 11:09 AM EST

Johnson jump-starts IndyCar move with online auto retailer
By Jenna Fryer Oct. 24, 2020 01:46 PM EDT

Roush Fenway signs 12-race sponsorship deal for Ryan Newman
By Jenna Fryer Aug. 12, 2020 09:48 AM EDT
Kyle Larson returns to racing in World of Outlaws event
By Jenna Fryer May. 08, 2020 10:21 PM EDT
The resurrection of Kyle Larson's career began with a 25-hour drive from California to Iowa for a $15,000-to-win World of Outlaws race.
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The Latest: Japan's medical head says vaccine needed quickly
By The Associated Press Apr. 27, 2020 04:12 AM EDT
NASCAR signs 4 premier partners to sponsor Cup Series
By Jenna Fryer Dec. 05, 2019 08:50 AM EST
NASHVILLE, Tenn. (AP) — NASCAR has signed Busch Beer, Coca-Cola, Geico and Xfinity as its “premier partners" in a change to its traditional sponsorship model.
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Stewart-Haas inks Toco Warranty as new sponsor
Apr. 12, 2019 01:33 PM EDT
RICHMOND, Va. (AP) — Stewart-Haas Racing announced a partnership with Toco Warranty that will make the company a primary sponsor of Clint Bowyer's No. 14 Ford...
Firestone reaches 5-year extension as IndyCar tire supplier
Feb. 06, 2019 11:39 AM EST
INDIANAPOLIS (AP) — Firestone has agreed to a five-year extension to remain the sole tire supplier for the IndyCar Series.
The deal, announced...
Acura becomes title sponsor of Long Beach Grand Prix
Feb. 05, 2019 04:35 PM EST
LONG BEACH, Calif. (AP) — The Long Beach Grand Prix will have Acura as its title sponsor starting in April when the 45th edition is run in the streets of the seaside...