Sports sponsorship
Darlington Raceway's spring race will be called Goodyear 400
20 hrs ago
DARLINGTON, S.C. (AP) — Darlington Raceway has partnered with tire manufacturer Goodyear to sponsor its spring NASCAR Cup Series event next month.
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Camping World helps cash-strapped teams make it to Las Vegas
By Jenna Fryer Mar. 04, 2021 06:10 PM EST

NFL's Kamara races into NASCAR as a team sponsor at Daytona
By Jenna Fryer Feb. 19, 2021 05:11 PM EST
Roush Fenway becomes 1st carbon neutral NASCAR team
By Jenna Fryer Feb. 18, 2021 08:00 AM EST
DAYTONA BEACH, Fla. (AP) — Roush Fenway Racing set a goal to reduce its carbon footprint even as it raced a pair of gas-guzzling cars all across the country.
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Hendrick signs 2 sponsors for Kyle Larson's return to NASCAR
By Jenna Fryer Feb. 02, 2021 02:43 PM EST
Hendrick Motorsports signed its first two sponsors for Kyle Larson, a promising sign as the driver attempts to rebuild his image after his use of a racial slur...

Dillon lands Daytona 500 ride with rebuilding Gaunt Brothers
By Jenna Fryer Jan. 19, 2021 11:09 AM EST
23XI Racing fully funded for debut season with Bubba Wallace
By Jenna Fryer Dec. 14, 2020 12:58 PM EST
CHARLOTTE, N.C. (AP) — 23XI Racing announced a full slate of sponsorship Monday to back the new NASCAR team owned by Michael Jordan and Denny Hamlin.
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Johnson jump-starts IndyCar move with online auto retailer
By Jenna Fryer Oct. 24, 2020 01:46 PM EDT

Column: NASCAR's dizzying silly season will change landscape
By Jenna Fryer Sep. 21, 2020 09:34 PM EDT

Jimmie Johnson teams with Ganassi on 2-year IndyCar program
By Jenna Fryer Sep. 09, 2020 10:45 AM EDT

NASCAR's playoffs move on without any pomp or circumstance
By Jenna Fryer Sep. 04, 2020 04:45 PM EDT