Red Bull lands another U.S. sponsor in deal with Hard Rock

Red Bull team principal Christian Horner, left, speaks with with Keith Sheldon, president of entertainment of Hard Rock International, right, during an interview in advance of the Formula One Miami Grand Prix auto race at the Miami International Autodrome, Thursday, May 5, 2022, in Miami Gardens, Fla. Hard Rock International, which is headquartered in Davie about 10 miles from Hard Rock Stadium, announced a multi-year sponsorship deal with Red Bull on Thursday as drivers arrived ready to walk the purpose-built venue. The race is Sunday. (AP Photo/Lynne Sladky)

Red Bull team principal Christian Horner, left, shakes hands with Keith Sheldon, president of entertainment of Hard Rock International, right, in advance of the Formula One Miami Grand Prix auto race at the Miami International Autodrome, Thursday, May 5, 2022, in Miami Gardens, Fla. Hard Rock International, which is headquartered in Davie about 10 miles from Hard Rock Stadium, announced a multi-year sponsorship deal with Red Bull on Thursday as drivers arrived ready to walk the purpose-built venue. The race is Sunday. (AP Photo/Lynne Sladky)

Red Bull Racing principal Christian Horner, right, talks with a team member in advance of the Formula One Miami Grand Prix auto race at Miami International Autodrome, Thursday, May 5, 2022, in Miami Gardens, Fla. The race is Sunday. (AP Photo/Lynne Sladky)

Red Bull team principal Christian Horner speaks during an interview in advance of the Formula One Miami Grand Prix auto race at Miami International Autodrome, Thursday, May 5, 2022, in Miami Gardens, Fla. Hard Rock International, which is headquartered in Davie about 10 miles from Hard Rock Stadium, announced a multi-year sponsorship deal with Red Bull on Thursday as drivers arrived ready to walk the purpose-built venue. The race is Sunday. (AP Photo/Lynne Sladky)

Red Bull driver Max Verstappen, of the Netherlands, arrives for a walk through of the course ahead of the Formula One Miami Grand Prix auto race at Miami International Autodrome, Thursday, May 5, 2022, in Miami Gardens, Fla. (AP Photo/Darron Cummings)

Red Bull team principal Christian Horner speaks during an interview in advance of the Formula One Miami Grand Prix auto race at Miami International Autodrome, Thursday, May 5, 2022, in Miami Gardens, Fla. Hard Rock International, which is headquartered in Davie about 10 miles from Hard Rock Stadium, announced a multi-year sponsorship deal with Red Bull on Thursday as drivers arrived ready to walk the purpose-built venue. The race is Sunday. (AP Photo/Lynne Sladky)