By Eric Willemsen Oct. 22, 2021 03:58 PM EDT
SÖLDEN, Austria (AP) — The International Ski Federation is turning to Bernie Ecclestone for advice, hoping the former Formula 1 boss can do to Alpine skiing...
By Jenna Fryer Jun. 21, 2020 03:23 PM EDT
Denny Hamlin's longtime sponsor FedEx replaced its logos for NASCAR's race at Talladega Superspeedway to instead feature the National Civil Rights Museum.
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By Jenna Fryer Dec. 05, 2019 08:50 AM EST
NASHVILLE, Tenn. (AP) — NASCAR has signed Busch Beer, Coca-Cola, Geico and Xfinity as its “premier partners" in a change to its traditional sponsorship model.
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