Sports marketing
FILE - In this July 14, 2005, file photo, Team Sweden pulls during the men Tug of War competition at the World Games in Duisburg, Germany. Joining the array of postponed events in the midst of the coronavirus pandemic, officials announced Thursday that the 11th edition of the World Games in Birmingham, Alabama will now be held in the summer of 2022. (AP Photo/Michael Sohn, File)
The Latest: NASCAR delays next generation car until 2022

By The Associated Press Apr. 02, 2020 05:27 PM EDT

FILE - In this March 19, 2019, file photo, video screens display the types of bets that can be placed at the Golden 1 Center's Skyloft Predictive Gaming Lounge, in Sacramento, Calif. Professional sports leagues have found a way to cash in by selling their official data to gambling companies, making the case that the leagues are creating new products for gamblers to bet on. (AP Photo/Rich Pedroncelli, File)
Leagues finally cash in on sports betting by selling data

By Wayne Parry Jan. 07, 2020 02:51 AM EST

NASCAR signs 4 premier partners to sponsor Cup Series

By Jenna Fryer Dec. 05, 2019 08:50 AM EST
NASHVILLE, Tenn. (AP) — NASCAR has signed Busch Beer, Coca-Cola, Geico and Xfinity as its “premier partners" in a change to its traditional sponsorship model. ...