Corporate sponsorship
Kyle Larson returns to racing in World of Outlaws event

By Jenna Fryer May. 08, 2020 10:21 PM EDT
The resurrection of Kyle Larson's career began with a 25-hour drive from California to Iowa for a $15,000-to-win World of Outlaws race. ...

FILE - In this March 24, 2020, file photo, the Olympic Flame burns during a ceremony in Fukushima City, Japan. The Tokyo Olympics were postponed a month ago. But there are still more questions than answers about the new opening on July 23, 2021 and what form those games will take.(AP Photo/Jae C. Hong, File)
The Latest: Japan's medical head says vaccine needed quickly

By The Associated Press Apr. 27, 2020 04:12 AM EDT

William Byron prepares to go out on the track during a NASCAR auto race practice at Daytona International Speedway, Saturday, Feb. 8, 2020, in Daytona Beach, Fla. (AP Photo/John Raoux)
Hendrick extends primary sponsorship deal with Axalta

Feb. 10, 2020 04:04 PM EST

NASCAR signs 4 premier partners to sponsor Cup Series

By Jenna Fryer Dec. 05, 2019 08:50 AM EST
NASHVILLE, Tenn. (AP) — NASCAR has signed Busch Beer, Coca-Cola, Geico and Xfinity as its “premier partners" in a change to its traditional sponsorship model. ...

Jimmie Johnson greets fans during driver introductions for the NASCAR Monster Energy Cup series auto race at Richmond Raceway in Richmond, Va., Saturday, Sept. 21, 2019. (AP Photo/Steve Helber)
Johnson's sponsor stays on Hendrick 48 car through 2023

By Dan Gelston Oct. 04, 2019 11:00 AM EDT

Kyle Kaiser reacts after qualifying for the Indianapolis 500 IndyCar auto race at Indianapolis Motor Speedway, Sunday, May 19, 2019 in Indianapolis. (AP Photo/Bill Friel)
Juncos Racing signs up sponsors for Indy 500 run

May. 23, 2019 08:42 AM EDT

Stewart-Haas inks Toco Warranty as new sponsor

Apr. 12, 2019 01:33 PM EDT
RICHMOND, Va. (AP) — Stewart-Haas Racing announced a partnership with Toco Warranty that will make the company a primary sponsor of Clint Bowyer's No. 14 Ford...

In these photos taken in February 2019, qualifying drivers and their cars in the starting field for Sunday's NASCAR Daytona 500 auto race are shown at Daytona International Speedway in Daytona Beach, Fla. They are, from top, Row 1, William Byron, Alex Bowman, Row 2, Kevin Harvick and Joey Logano. (AP Photo)
Drivers competing in the 2019 Daytona 500

By The Associated Press Feb. 15, 2019 12:43 PM EST

Firestone reaches 5-year extension as IndyCar tire supplier

Feb. 06, 2019 11:39 AM EST
INDIANAPOLIS (AP) — Firestone has agreed to a five-year extension to remain the sole tire supplier for the IndyCar Series. The deal, announced...

Acura becomes title sponsor of Long Beach Grand Prix

Feb. 05, 2019 04:35 PM EST
LONG BEACH, Calif. (AP) — The Long Beach Grand Prix will have Acura as its title sponsor starting in April when the 45th edition is run in the streets of the seaside...

Gainbridge becomes new presenting sponsor for Indy 500

Jan. 31, 2019 01:06 PM EST
INDIANAPOLIS (AP) — The Indianapolis 500 will have a new presenting sponsor for the next four years. Race officials announced Thursday that Gainbridge,...

Ganassi closes Xfinity team after FBI raid on sponsor

Jan. 04, 2019 02:39 PM EST
CHARLOTTE, N.C. (AP) — Chip Ganassi Racing has shuttered its Xfinity Series team because of a sponsorship issue that arose after the FBI raided DC Solar's...