Corporate sponsorship
NASCAR championship leader Kyle Larson poses at the Second Harvest Food Bank where he presented a $150,000 check to be used for Thanksgiving meals on behalf of the Hendrick Cares social responsibility initiative, Wednesday, Oct. 27, 2021 in Charlotte, N.C. Hendrick Automotive employees have collected $1.5 million this year to present to 27 different food banks across the country and Larson has become the face of the program since joining Hendrick Motorsports this season. He’ll race for the NASCAR championship on Nov. 7 in Phoenix. (AP Photo/Jenna Fryer)
Larson out front as face of Hendrick charitable initiatives

By Jenna Fryer Oct. 28, 2021 01:58 AM EDT

Pato O'Ward (5) before the start an IndyCar auto race at World Wide Technology Raceway on Saturday, Aug. 21, 2021, in Madison, Ill. (AP Photo/Jeff Roberson)
Arrow Electronics commits to sponsor extension with McLaren

By Jenna Fryer Sep. 19, 2021 11:59 AM EDT

Roger Penske speaks during a news conference at Hy-Vee Corp. headquarters, Thursday, Aug. 19, 2021, in West Des Moines, Iowa. IndyCar will return next season to Iowa Speedway, a short oval track beloved by fans and drivers that had fallen off the schedule after 14 years. The track located in Newton will host a doubleheader next July in a deal brokered between IndyCar Series owner Roger Penske, team owner Bobby Rahal and grocery chain Hy-Vee. (AP Photo/Charlie Neibergall)
IndyCar to return to Iowa Speedway for 2022 doubleheader

By Jenna Fryer Aug. 19, 2021 11:29 AM EDT

FILE - Car owner Rick Hendrick, right, congratulates Kyle Larson in victory lane after Larson won the NASCAR Cup Series auto race at Charlotte Motor Speedway in Concord, N.C., in this Sunday, May 30, 2021, file photo. Rick Hendrick gave Kyle Larson a second chance in NASCAR because Hendrick Motorsports had wanted him in its lineup for years. Now that Hendrick has his man, he's locked Larson down for two more seasons with full sponsorship. Hendrick on Wednesday, July 14, told his 93 dealerships that the hottest driver in motorsports signed a contract extension through 2023 and Larson will be fully sponsored by HendrickCars.com. (AP Photo/Nell Redmond, File)
Kyle Larson lands extension, full sponsorship through 2023

By Jenna Fryer Jul. 14, 2021 11:30 AM EDT

Kyle Larson walks back to his car with the checkered flag after winning a NASCAR Cup Series auto race Sunday, June 20, 2021, in Lebanon, Tenn. (AP Photo/John Amis)
Hendrick gets plenty of mileage from his gamble on Larson

By Jenna Fryer Jun. 24, 2021 04:08 PM EDT

Rinus VeeKay, center, of the Netherlands, celebrates with Romain Grosjean, left, of Switzerland, and Alex Palou, of Spain, after VeeKay won an IndyCar auto race at Indianapolis Motor Speedway, Saturday, May 15, 2021, in Indianapolis. (AP Photo/Darron Cummings)
IndyCar inks extension with series title sponsor NTT

By Jenna Fryer May. 20, 2021 11:16 AM EDT

Darlington Raceway's spring race will be called Goodyear 400

Apr. 14, 2021 10:59 AM EDT
DARLINGTON, S.C. (AP) — Darlington Raceway has partnered with tire manufacturer Goodyear to sponsor its spring NASCAR Cup Series event next month. ...

Race leader Noah Gragson (9) limps along the track after having made contact with David Starr with two laps to go in a NASCAR Xfinity Series auto race, Saturday, Feb. 27, 2021, in Homestead, Fla. (AP Photo/Wilfredo Lee)
Column: Love him or hate him, Gragson has NASCAR talking

By Jenna Fryer Mar. 22, 2021 06:56 PM EDT

In this undated image provided by Ethel M Chocolates, a delivery truck is seen outside the Ethel M Chocolates building in Henderson, Nev. NASCAR driver Kyle Busch first went to the Ethel M candy factory with his grandmother. It wasn’t a tourist stop to the young Busch, it was a candy store and his grandmother let him roam the cactus garden and rewarded him with the craft chocolates. It comes full circle Sunday at home track Las Vegas Motor Speedway. Ethel M is part of the Mars Corp., the longtime sponsor of Busch’s team. Busch will feature the brand on his car in Sunday’s race. (Ethel M Chocolates via AP)
Busch and Mars hearken childhood memories at Las Vegas

By Jenna Fryer Mar. 06, 2021 05:58 PM EST

Raphael Lessard (24) beats the field to the line to win the first stage during a NASCAR Camping World Truck Series auto race Friday, Feb. 12, 2021, at the Daytona International Speedway in Daytona Beach, Fla. (AP Photo/Chris O'Meara)
Camping World helps cash-strapped teams make it to Las Vegas

By Jenna Fryer Mar. 04, 2021 06:10 PM EST

Michael McDowell celebrates after winning the NASCAR Daytona 500 auto race at Daytona International Speedway, Monday, Feb. 15, 2021, in Daytona Beach, Fla. (AP Photo/John Raoux)
Daytona 500 win lands McDowell more sponsorship money

By Jenna Fryer Feb. 19, 2021 12:47 PM EST

Todd Gilliland (38) hits Stewart Friesen (52) and Tate Fogleman (12) during a a crash in the NASCAR Camping World Truck Series auto race Friday, Feb. 12, 2021, at the Daytona International Speedway in Daytona Beach, Fla. (AP Photo/Chris O'Meara)
Rhodes wins Truck Series opener with first Daytona victory

By Jenna Fryer Feb. 12, 2021 10:46 PM EST

Hendrick signs 2 sponsors for Kyle Larson's return to NASCAR

By Jenna Fryer Feb. 02, 2021 02:43 PM EST
Hendrick Motorsports signed its first two sponsors for Kyle Larson, a promising sign as the driver attempts to rebuild his image after his use of a racial slur...

FILE - Ty Dillon during fist bumps with fans during driver introductions prior to the NASCAR Cup Series auto race at Phoenix Raceway in Avondale, Ariz., in this Sunday, March 8, 2020, file photo. Ty Dillon landed a Daytona 500 ride with Gaunt Brothers Racing in a pairing of a driver and team both trying to rebuild in 2021. (AP Photo/Ralph Freso, File)
Dillon lands Daytona 500 ride with rebuilding Gaunt Brothers

By Jenna Fryer Jan. 19, 2021 11:09 AM EST

Jimmie Johnson, left, speaks about joining the team of Chip Ganassi, right, for the IndyCar series at a press conference during the IndyCar race weekend Saturday, Oct. 24, 2020, in St. Petersburg, Fla. (AP Photo/Mike Carlson)
Johnson jump-starts IndyCar move with online auto retailer

By Jenna Fryer Oct. 24, 2020 01:46 PM EDT

In this photo provided by the NHRA, Tommy Johnson Jr. drives in Funny Car at the Mopar Express Lane NHRA Midwest Nationals drag races at World Wide Technology Raceway on Sunday, Oct. 4, 2020, in Madison, Ill. (Marc Gewertz/NHRA via AP)
Tweet lures Camping World in as NHRA new title sponsor

By Jenna Fryer Oct. 08, 2020 04:04 PM EDT

FILE - In this Feb. 12, 2020, file photo, Bubba Wallace takes part in an interview during NASCAR Daytona 500 auto racing media day at Daytona International Speedway in Daytona Beach, Fla. Corporate interest in Bubba Wallace has picked up momentum and NASCAR’s only black full-time driver has signed a new sponsor that includes funding for his Richard Petty Motorports team. Columbia Sportswear signed a multiyear sponsorship with Wallace as a brand ambassador that will also put the company on the No. 43 at Dover later this month. (AP Photo/John Raoux)
NASCAR driver Bubba Wallace adds another sponsorship deal

Aug. 14, 2020 12:22 PM EDT

Driver Bubba Wallace stands during the national anthem before a NASCAR Cup Series auto race, Sunday, Aug. 2, 2020, at the New Hampshire Motor Speedway in Loudon, N.H. (AP Photo/Charles Krupa)
Bubba Wallace, Columbia Sportswear sign sponsorship deal

By Jenna Fryer Aug. 12, 2020 10:32 AM EDT

FILE - In this Feb. 9, 2020, file photo, Ryan Newman stands on pit road after his run during NASCAR auto racing qualifying at Daytona International Speedway in Daytona Beach, Fla. Roush Fenway Racing announced a 12-race sponsorship deal Wednesday, Aug. 12, 2020, with Guaranteed Rate to fund Ryan Newman's car throughout the remainder of this season. (AP Photo/Terry Renna, File)
Roush Fenway signs 12-race sponsorship deal for Ryan Newman

By Jenna Fryer Aug. 12, 2020 09:48 AM EDT

Kyle Larson returns to racing in World of Outlaws event

By Jenna Fryer May. 08, 2020 10:21 PM EDT
The resurrection of Kyle Larson's career began with a 25-hour drive from California to Iowa for a $15,000-to-win World of Outlaws race. ...