Sports sponsorship
FILE - Alex Bowman waits for the start of a NASCAR Cup Series auto race on June 20, 2021, in Lebanon, Tenn. Bowman felt he underperformed last year when NASCAR brought the Cup Series back to the Nashville area for the first time in 37 years. He's now seeking a stronger showing Sunday, June 26, 2022. (AP Photo/Mark Humphrey, File)
Alex Bowman seeks big Nashville weekend for sponsor Ally

By Jenna Fryer Jun. 24, 2022 01:04 PM EDT

Conor Daly waits climbs in his car during practice for the IndyCar auto race at Indianapolis Motor Speedway in Indianapolis, Friday, May 20, 2022. (AP Photo/Michael Conroy)
Indy 500 drivers find crypto craze fuels needed sponsorship

By Dan Gelston May. 27, 2022 03:26 AM EDT

Joey Logano, left, and Ryan Blaney chat before qualifying for the NASCAR All-Star auto race at Texas Motor Speedway in Fort Worth, Texas, Saturday, May 21, 2022. (AP Photo/LM Otero)
Shell-Pennzoil inks 5-year extension across Penske portfolio

By Jenna Fryer May. 26, 2022 02:00 PM EDT

Ferrari driver Charles Leclerc of Monaco steers his car during the second free practice for Sunday's Emilia Romagna Formula One Grand Prix, at the Enzo and Dino Ferrari racetrack, in Imola, Italy, Saturday, April 23, 2022. (AP Photo/Luca Bruno)
Vegas tourism board allocates $6.5M a year for Formula One

May. 11, 2022 02:16 PM EDT

Red Bull team principal Christian Horner, left, speaks with with Keith Sheldon, president of entertainment of Hard Rock International, right, during an interview in advance of the Formula One Miami Grand Prix auto race at the Miami International Autodrome, Thursday, May 5, 2022, in Miami Gardens, Fla. Hard Rock International, which is headquartered in Davie about 10 miles from Hard Rock Stadium, announced a multi-year sponsorship deal with Red Bull on Thursday as drivers arrived ready to walk the purpose-built venue. The race is Sunday. (AP Photo/Lynne Sladky)
Red Bull lands another U.S. sponsor in deal with Hard Rock

By Jenna Fryer May. 05, 2022 01:55 PM EDT

Brad Keselowski (6) and Kyle Busch (18) drive out of Turn 4 during a practice session Friday, April 15, 2022, for Sunday's NASCAR Cup Series auto race at Bristol Motor Speedway in Bristol, Tenn. (David Crigger/Bristol Herald Courier via AP)
Busch uncertain about future during JGR sponsorship search

By Jenna Fryer Apr. 23, 2022 12:18 PM EDT

FILE - Driver Bubba Wallace, right, stands next to his vehicle with his fiancé Amanda Carter on pit road before a NASCAR Cup Series auto race at Daytona International Speedway, Saturday, Aug. 28, 2021, in Daytona Beach, Fla. Wallace’s rain-shortened win at Talladega Superspeedway last October was a career breakthrough, but now Wallace wants more. He returns to Talladega for Sunday’s race as a legitimate threat, and Wallace does believe he can win. (AP Photo/Phelan M. Ebenhack, File)
Wallace focused on positive mindset headed into Talladega

By Jenna Fryer Apr. 22, 2022 11:58 AM EDT

A glance at the reaction of sports to Russian invasion

By The Associated Press Mar. 08, 2022 07:16 AM EST
ARCHERY World Archery banned Russia and Belarus athletes and officials. ATHLETICS Russia and Belarus athletes and officials...

El piloto ruso Nikita Mazepin, de la escudería Hass, conduce su auto durante la sesión de práctica de pretemporada de la Fórmula Uno, en Barcelona, España, el jueves 24 de febrero de 2022. (AP Foto/Joan Monfort)
Haas to run rebranded F1 cars and Fittipaldi at Bahrain test

By Jenna Fryer Mar. 06, 2022 05:01 PM EST

FILE - Haas driver Nikita Mazepin of Russia arrives to the Losail International Circuit in Losail, Qatar, Thursday, Nov. 18, 2021 ahead of the Qatar Formula One Grand Prix. Auto racing's international body, the FIA, said Russian drivers like Nikita Mazepin can still compete but a block on having cars in national colors would stop Mazepin's team Haas bringing back the Russian flag-stripe livery it removed during last week's testing. The Russian Grand Prix was cut from the calendar on Friday. (AP Photo/Darko Bandic, File)
F1 team Haas terminates Russian driver Mazepin's contract

Mar. 05, 2022 04:54 AM EST

A glance at reaction of sports to Russian invasion

By The Associated Press Mar. 04, 2022 03:11 PM EST
ARCHERY World Archery banned Russia and Belarus athletes and officials. ATHLETICS Russia and Belarus athletes and officials...

A glance at reaction of sports to Russian invasion

By The Associated Press Mar. 03, 2022 07:26 AM EST
ARCHERY World Archery banned Russia and Belarus athletes and officials. ATHLETICS Russia and Belarus athletes and officials...

A glance at reaction of sports to Russian invasion

By The Associated Press Mar. 01, 2022 09:41 AM EST
ARCHERY Russia and Belarus flags and anthems banned at all World Archery international events. ATHLETICS Russia and Belarus...

Ukrainian soldiers withdraw from their positions after heavy crossfire inside the city of Kyiv, Ukraine, Friday, Feb. 25, 2022. Russia pressed its invasion of Ukraine to the outskirts of the capital Friday after unleashing airstrikes on cities and military bases and sending in troops and tanks from three sides in an attack that could rewrite the global post-Cold War security order.(AP Photo/Emilio Morenatti)
F1 team Haas yet to make decision on Russian driver Mazepin

By Jerome Pugmire Feb. 25, 2022 07:49 AM EST

FILE - General view inside the Stade de France stadium before a training session ahead of the UEFA Nations League soccer match between France and Croatia at the Stade de France stadium in Saint Denis, north of Paris, Sunday Sept. 6, 2020. Russia has been stripped of hosting the Champions League final by UEFA with St. Petersburg replaced by Paris after Russia's invasion of Ukraine. The men's final will still be held on May 28 but now at the 80,000-seat Stade de France after the decision by UEFA's executive committee. (Christian Hartmann/Pool image via AP, File)
Russia loses Champions League final to Paris; Sochi F1 axed

By Rob Harris Feb. 25, 2022 07:28 AM EST

Police officers inspect area after an apparent Russian strike in Kyiv Ukraine, Thursday, Feb. 24, 2022. Russian President Vladimir Putin on Thursday announced a military operation in Ukraine and warned other countries that any attempt to interfere with the Russian action would lead to "consequences you have never seen." (AP Photo/Emilio Morenatti)
F1's Vettel won't race in Russia after attack on Ukraine

By Jerome Pugmire Feb. 24, 2022 08:01 AM EST

Brandon Brown sits in his car during a NASCAR Xfinity Series auto race practice Friday, Feb. 18, 2022, at Daytona International Speedway in Daytona Beach, Fla. (AP Photo/Chris O'Meara)
Let's go Brandon: Driver caught in unwinnable culture war

By Dan Gelston Feb. 19, 2022 10:57 AM EST

FILE - Red Bull Racing Team principal Christian Horner looks up during the qualifying session for the Japanese Formula One Grand Prix at the Suzuka Circuit in Suzuka, central Japan, Sept. 26, 2015. The Red Bull Formula One team has secured a new title sponsorship worth around $500 million with technology firm Oracle, placing it among the most lucrative commercial deals in sports. The five-year deal is a lift to the team ahead of the season beginning next month when Max Verstappen will be looking to defend his world title in a new Oracle Red Bull Racing car that was also revealed on Wednesday Feb. 9, 2022. (Yuriko Nakao/Pool via AP, file)
Red Bull Formula One team signs cryptocurrency sponsor

Feb. 16, 2022 06:12 AM EST

Pro Football Hall of Famer Emmitt Smith, second from left, and NASCAR driver Jesse Iwuji, second from right, are joined by Warrick Scott, left, and Frank Scott, right, from the Wendell Scott Foundation as they poses with the No. 34 Chevrolet Camaro SS Iwuji he will drive in the upcoming 2022 NASCAR Xfinity Series season at the NASCAR Hall of Fame in Charlotte, N.C., Monday, Feb. 7, 2022. Iwuji will run his first full season in NASCAR with backing from Pro Football Hall of Famer Emmitt Smith and General Motors. (Garry Eller/HHP for Chevy Racing via AP)
Iwuji teams with Emmitt Smith on full NASCAR Xfinity season

By Jenna Fryer Feb. 09, 2022 01:44 PM EST

FILE - Red Bull Racing Team principal Christian Horner looks up during the qualifying session for the Japanese Formula One Grand Prix at the Suzuka Circuit in Suzuka, central Japan, Sept. 26, 2015. The Red Bull Formula One team has secured a new title sponsorship worth around $500 million with technology firm Oracle, placing it among the most lucrative commercial deals in sports. The five-year deal is a lift to the team ahead of the season beginning next month when Max Verstappen will be looking to defend his world title in a new Oracle Red Bull Racing car that was also revealed on Wednesday Feb. 9, 2022. (Yuriko Nakao/Pool via AP, file)
Red Bull F1 clinches new $500M title sponsorship with Oracle

By Rob Harris Feb. 09, 2022 11:00 AM EST