Sports marketing

Halfway through season, Kyle Busch still awaiting contract
By Jenna Fryer Jul. 08, 2022 12:50 PM EDT
Alpine skiing turns to former F1 boss Ecclestone for advice
By Eric Willemsen Oct. 22, 2021 03:58 PM EDT
SÖLDEN, Austria (AP) — The International Ski Federation is turning to Bernie Ecclestone for advice, hoping the former Formula 1 boss can do to Alpine skiing...

Kyle Larson lands extension, full sponsorship through 2023
By Jenna Fryer Jul. 14, 2021 11:30 AM EDT

Arrow McLaren teams with streetwear brand for new Indy look
By Jenna Fryer May. 17, 2021 02:24 AM EDT
FedEx swaps NASCAR logos to spotlight Civil Rights Museum
By Jenna Fryer Jun. 21, 2020 03:23 PM EDT
Denny Hamlin's longtime sponsor FedEx replaced its logos for NASCAR's race at Talladega Superspeedway to instead feature the National Civil Rights Museum.
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The Latest: NASCAR delays next generation car until 2022
By The Associated Press Apr. 02, 2020 05:27 PM EDT
NASCAR signs 4 premier partners to sponsor Cup Series
By Jenna Fryer Dec. 05, 2019 08:50 AM EST
NASHVILLE, Tenn. (AP) — NASCAR has signed Busch Beer, Coca-Cola, Geico and Xfinity as its “premier partners" in a change to its traditional sponsorship model.
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