Sports marketing
FILE - Car owner Rick Hendrick, right, congratulates Kyle Larson in victory lane after Larson won the NASCAR Cup Series auto race at Charlotte Motor Speedway in Concord, N.C., in this Sunday, May 30, 2021, file photo. Rick Hendrick gave Kyle Larson a second chance in NASCAR because Hendrick Motorsports had wanted him in its lineup for years. Now that Hendrick has his man, he's locked Larson down for two more seasons with full sponsorship. Hendrick on Wednesday, July 14, told his 93 dealerships that the hottest driver in motorsports signed a contract extension through 2023 and Larson will be fully sponsored by HendrickCars.com. (AP Photo/Nell Redmond, File)
Kyle Larson lands extension, full sponsorship through 2023

By Jenna Fryer Jul. 14, 2021 11:30 AM EDT

Juan Pablo Montoya of Colombia drives during practice for the IndyCar auto race at Indianapolis Motor Speedway in Indianapolis, Friday, May 14, 2021. (AP Photo/Michael Conroy)
Arrow McLaren teams with streetwear brand for new Indy look

By Jenna Fryer May. 17, 2021 02:24 AM EDT

In this undated image provided by Ethel M Chocolates, a delivery truck is seen outside the Ethel M Chocolates building in Henderson, Nev. NASCAR driver Kyle Busch first went to the Ethel M candy factory with his grandmother. It wasn’t a tourist stop to the young Busch, it was a candy store and his grandmother let him roam the cactus garden and rewarded him with the craft chocolates. It comes full circle Sunday at home track Las Vegas Motor Speedway. Ethel M is part of the Mars Corp., the longtime sponsor of Busch’s team. Busch will feature the brand on his car in Sunday’s race. (Ethel M Chocolates via AP)
Busch and Mars hearken childhood memories at Las Vegas

By Jenna Fryer Mar. 06, 2021 05:58 PM EST

FILE - In this July 5, 2015, file photo, race fans make a photo with a Confederate flag in the Fan Zone before a NASCAR Sprint Cup series auto race at Daytona International Speedway. in Daytona Beach, Fla. A predominantly white sport with deep Southern roots and a longtime embrace of Confederate symbols, NASCAR was forced last summer to face its own checkered racial history during the country’s social unrest. (AP Photo/Terry Renna, File)
Social justice at NASCAR's forefront as new season begins

By Jenna Fryer Feb. 13, 2021 04:59 PM EST

FILE - Chase Briscoe celebrates in victory lane following a NASCAR Xfinity Series auto race at Kansas Speedway in Kansas City, Kan., Saturday, Oct. 17, 2020. Briscoe professionally has had the best season of his career with nine wins, a promotion next year to the Cup Series and the chance to cap it with the Xfinity Series championship. The on-track success in this once-in-a-lifetime season has been the public side of an emotionally heartbreaking personal journey. (AP Photo/Orlin Wagner, File)
NASCAR's Briscoe balances title chase with off-track woes

By Jenna Fryer Nov. 06, 2020 02:20 PM EST

FedEx swaps NASCAR logos to spotlight Civil Rights Museum

By Jenna Fryer Jun. 21, 2020 03:23 PM EDT
Denny Hamlin's longtime sponsor FedEx replaced its logos for NASCAR's race at Talladega Superspeedway to instead feature the National Civil Rights Museum. ...

FILE - In this July 14, 2005, file photo, Team Sweden pulls during the men Tug of War competition at the World Games in Duisburg, Germany. Joining the array of postponed events in the midst of the coronavirus pandemic, officials announced Thursday that the 11th edition of the World Games in Birmingham, Alabama will now be held in the summer of 2022. (AP Photo/Michael Sohn, File)
The Latest: NASCAR delays next generation car until 2022

By The Associated Press Apr. 02, 2020 05:27 PM EDT

FILE - In this March 19, 2019, file photo, video screens display the types of bets that can be placed at the Golden 1 Center's Skyloft Predictive Gaming Lounge, in Sacramento, Calif. Professional sports leagues have found a way to cash in by selling their official data to gambling companies, making the case that the leagues are creating new products for gamblers to bet on. (AP Photo/Rich Pedroncelli, File)
Leagues finally cash in on sports betting by selling data

By Wayne Parry Jan. 07, 2020 02:51 AM EST

NASCAR signs 4 premier partners to sponsor Cup Series

By Jenna Fryer Dec. 05, 2019 08:50 AM EST
NASHVILLE, Tenn. (AP) — NASCAR has signed Busch Beer, Coca-Cola, Geico and Xfinity as its “premier partners" in a change to its traditional sponsorship model. ...