Sports marketing
FILE - In this July 5, 2015, file photo, race fans make a photo with a Confederate flag in the Fan Zone before a NASCAR Sprint Cup series auto race at Daytona International Speedway. in Daytona Beach, Fla. A predominantly white sport with deep Southern roots and a longtime embrace of Confederate symbols, NASCAR was forced last summer to face its own checkered racial history during the country’s social unrest. (AP Photo/Terry Renna, File)
Social justice at NASCAR's forefront as new season begins

By Jenna Fryer Feb. 13, 2021 04:59 PM EST

FILE - Chase Briscoe celebrates in victory lane following a NASCAR Xfinity Series auto race at Kansas Speedway in Kansas City, Kan., Saturday, Oct. 17, 2020. Briscoe professionally has had the best season of his career with nine wins, a promotion next year to the Cup Series and the chance to cap it with the Xfinity Series championship. The on-track success in this once-in-a-lifetime season has been the public side of an emotionally heartbreaking personal journey. (AP Photo/Orlin Wagner, File)
NASCAR's Briscoe balances title chase with off-track woes

By Jenna Fryer Nov. 06, 2020 02:20 PM EST

FedEx swaps NASCAR logos to spotlight Civil Rights Museum

By Jenna Fryer Jun. 21, 2020 03:23 PM EDT
Denny Hamlin's longtime sponsor FedEx replaced its logos for NASCAR's race at Talladega Superspeedway to instead feature the National Civil Rights Museum. ...

FILE - In this July 14, 2005, file photo, Team Sweden pulls during the men Tug of War competition at the World Games in Duisburg, Germany. Joining the array of postponed events in the midst of the coronavirus pandemic, officials announced Thursday that the 11th edition of the World Games in Birmingham, Alabama will now be held in the summer of 2022. (AP Photo/Michael Sohn, File)
The Latest: NASCAR delays next generation car until 2022

By The Associated Press Apr. 02, 2020 05:27 PM EDT

FILE - In this March 19, 2019, file photo, video screens display the types of bets that can be placed at the Golden 1 Center's Skyloft Predictive Gaming Lounge, in Sacramento, Calif. Professional sports leagues have found a way to cash in by selling their official data to gambling companies, making the case that the leagues are creating new products for gamblers to bet on. (AP Photo/Rich Pedroncelli, File)
Leagues finally cash in on sports betting by selling data

By Wayne Parry Jan. 07, 2020 02:51 AM EST

NASCAR signs 4 premier partners to sponsor Cup Series

By Jenna Fryer Dec. 05, 2019 08:50 AM EST
NASHVILLE, Tenn. (AP) — NASCAR has signed Busch Beer, Coca-Cola, Geico and Xfinity as its “premier partners" in a change to its traditional sponsorship model. ...