Corporate sponsorship
Darlington Raceway's spring race will be called Goodyear 400

Apr. 14, 2021 10:59 AM EDT
DARLINGTON, S.C. (AP) — Darlington Raceway has partnered with tire manufacturer Goodyear to sponsor its spring NASCAR Cup Series event next month. ...

Race leader Noah Gragson (9) limps along the track after having made contact with David Starr with two laps to go in a NASCAR Xfinity Series auto race, Saturday, Feb. 27, 2021, in Homestead, Fla. (AP Photo/Wilfredo Lee)
Column: Love him or hate him, Gragson has NASCAR talking

By Jenna Fryer Mar. 22, 2021 06:56 PM EDT

In this undated image provided by Ethel M Chocolates, a delivery truck is seen outside the Ethel M Chocolates building in Henderson, Nev. NASCAR driver Kyle Busch first went to the Ethel M candy factory with his grandmother. It wasn’t a tourist stop to the young Busch, it was a candy store and his grandmother let him roam the cactus garden and rewarded him with the craft chocolates. It comes full circle Sunday at home track Las Vegas Motor Speedway. Ethel M is part of the Mars Corp., the longtime sponsor of Busch’s team. Busch will feature the brand on his car in Sunday’s race. (Ethel M Chocolates via AP)
Busch and Mars hearken childhood memories at Las Vegas

By Jenna Fryer Mar. 06, 2021 05:58 PM EST

Raphael Lessard (24) beats the field to the line to win the first stage during a NASCAR Camping World Truck Series auto race Friday, Feb. 12, 2021, at the Daytona International Speedway in Daytona Beach, Fla. (AP Photo/Chris O'Meara)
Camping World helps cash-strapped teams make it to Las Vegas

By Jenna Fryer Mar. 04, 2021 06:10 PM EST

Michael McDowell celebrates after winning the NASCAR Daytona 500 auto race at Daytona International Speedway, Monday, Feb. 15, 2021, in Daytona Beach, Fla. (AP Photo/John Raoux)
Daytona 500 win lands McDowell more sponsorship money

By Jenna Fryer Feb. 19, 2021 12:47 PM EST

Todd Gilliland (38) hits Stewart Friesen (52) and Tate Fogleman (12) during a a crash in the NASCAR Camping World Truck Series auto race Friday, Feb. 12, 2021, at the Daytona International Speedway in Daytona Beach, Fla. (AP Photo/Chris O'Meara)
Rhodes wins Truck Series opener with first Daytona victory

By Jenna Fryer Feb. 12, 2021 10:46 PM EST

Hendrick signs 2 sponsors for Kyle Larson's return to NASCAR

By Jenna Fryer Feb. 02, 2021 02:43 PM EST
Hendrick Motorsports signed its first two sponsors for Kyle Larson, a promising sign as the driver attempts to rebuild his image after his use of a racial slur...

FILE - Ty Dillon during fist bumps with fans during driver introductions prior to the NASCAR Cup Series auto race at Phoenix Raceway in Avondale, Ariz., in this Sunday, March 8, 2020, file photo. Ty Dillon landed a Daytona 500 ride with Gaunt Brothers Racing in a pairing of a driver and team both trying to rebuild in 2021. (AP Photo/Ralph Freso, File)
Dillon lands Daytona 500 ride with rebuilding Gaunt Brothers

By Jenna Fryer Jan. 19, 2021 11:09 AM EST

Jimmie Johnson, left, speaks about joining the team of Chip Ganassi, right, for the IndyCar series at a press conference during the IndyCar race weekend Saturday, Oct. 24, 2020, in St. Petersburg, Fla. (AP Photo/Mike Carlson)
Johnson jump-starts IndyCar move with online auto retailer

By Jenna Fryer Oct. 24, 2020 01:46 PM EDT

In this photo provided by the NHRA, Tommy Johnson Jr. drives in Funny Car at the Mopar Express Lane NHRA Midwest Nationals drag races at World Wide Technology Raceway on Sunday, Oct. 4, 2020, in Madison, Ill. (Marc Gewertz/NHRA via AP)
Tweet lures Camping World in as NHRA new title sponsor

By Jenna Fryer Oct. 08, 2020 04:04 PM EDT

FILE - In this Feb. 12, 2020, file photo, Bubba Wallace takes part in an interview during NASCAR Daytona 500 auto racing media day at Daytona International Speedway in Daytona Beach, Fla. Corporate interest in Bubba Wallace has picked up momentum and NASCAR’s only black full-time driver has signed a new sponsor that includes funding for his Richard Petty Motorports team. Columbia Sportswear signed a multiyear sponsorship with Wallace as a brand ambassador that will also put the company on the No. 43 at Dover later this month. (AP Photo/John Raoux)
NASCAR driver Bubba Wallace adds another sponsorship deal

Aug. 14, 2020 12:22 PM EDT

Driver Bubba Wallace stands during the national anthem before a NASCAR Cup Series auto race, Sunday, Aug. 2, 2020, at the New Hampshire Motor Speedway in Loudon, N.H. (AP Photo/Charles Krupa)
Bubba Wallace, Columbia Sportswear sign sponsorship deal

By Jenna Fryer Aug. 12, 2020 10:32 AM EDT

FILE - In this Feb. 9, 2020, file photo, Ryan Newman stands on pit road after his run during NASCAR auto racing qualifying at Daytona International Speedway in Daytona Beach, Fla. Roush Fenway Racing announced a 12-race sponsorship deal Wednesday, Aug. 12, 2020, with Guaranteed Rate to fund Ryan Newman's car throughout the remainder of this season. (AP Photo/Terry Renna, File)
Roush Fenway signs 12-race sponsorship deal for Ryan Newman

By Jenna Fryer Aug. 12, 2020 09:48 AM EDT

Kyle Larson returns to racing in World of Outlaws event

By Jenna Fryer May. 08, 2020 10:21 PM EDT
The resurrection of Kyle Larson's career began with a 25-hour drive from California to Iowa for a $15,000-to-win World of Outlaws race. ...

FILE - In this March 24, 2020, file photo, the Olympic Flame burns during a ceremony in Fukushima City, Japan. The Tokyo Olympics were postponed a month ago. But there are still more questions than answers about the new opening on July 23, 2021 and what form those games will take.(AP Photo/Jae C. Hong, File)
The Latest: Japan's medical head says vaccine needed quickly

By The Associated Press Apr. 27, 2020 04:12 AM EDT

William Byron prepares to go out on the track during a NASCAR auto race practice at Daytona International Speedway, Saturday, Feb. 8, 2020, in Daytona Beach, Fla. (AP Photo/John Raoux)
Hendrick extends primary sponsorship deal with Axalta

Feb. 10, 2020 04:04 PM EST

NASCAR signs 4 premier partners to sponsor Cup Series

By Jenna Fryer Dec. 05, 2019 08:50 AM EST
NASHVILLE, Tenn. (AP) — NASCAR has signed Busch Beer, Coca-Cola, Geico and Xfinity as its “premier partners" in a change to its traditional sponsorship model. ...

Jimmie Johnson greets fans during driver introductions for the NASCAR Monster Energy Cup series auto race at Richmond Raceway in Richmond, Va., Saturday, Sept. 21, 2019. (AP Photo/Steve Helber)
Johnson's sponsor stays on Hendrick 48 car through 2023

By Dan Gelston Oct. 04, 2019 11:00 AM EDT

Kyle Kaiser reacts after qualifying for the Indianapolis 500 IndyCar auto race at Indianapolis Motor Speedway, Sunday, May 19, 2019 in Indianapolis. (AP Photo/Bill Friel)
Juncos Racing signs up sponsors for Indy 500 run

May. 23, 2019 08:42 AM EDT

Stewart-Haas inks Toco Warranty as new sponsor

Apr. 12, 2019 01:33 PM EDT
RICHMOND, Va. (AP) — Stewart-Haas Racing announced a partnership with Toco Warranty that will make the company a primary sponsor of Clint Bowyer's No. 14 Ford...