Win on Sunday, sell on Monday still a goal for automakers
FILE - The Ferrari flag is unfurled during a display prior to the Formula One Grand Prix of Tuscany, at the Mugello circuit in Scarperia, Italy, in this Sunday, Sept. 13, 2020, file photo. Despite the challenges, the top auto manufacturers still see motorsports as an effective marketing tool for their cars. (Jennifer Lorenzini, Pool via AP)

FILE - The Ferrari flag is unfurled during a display prior to the Formula One Grand Prix of Tuscany, at the Mugello circuit in Scarperia, Italy, in this Sunday, Sept. 13, 2020, file photo. Despite the challenges, the top auto manufacturers still see motorsports as an effective marketing tool for their cars. (Jennifer Lorenzini, Pool via AP)

Aug. 10, 2021 12:00 PM EDT
FILE - Car owner Rick Hendrick, right, congratulates Kyle Larson in victory lane after Larson won the NASCAR Cup Series auto race at Charlotte Motor Speedway in Concord, N.C., in this Sunday, May 30, 2021, file photo. With few companies willing to back Larson upon his return from a nearly yearlong suspension for using a racial slur, Rick Hendrick put the website for his dealerships on the hood of Larson's car. Larson started winning races, which company officials say drove traffic to HendrickCars.com that netted $1.8 million in leads and over $5 million in television exposure. “We're having the best year we've ever had,” said Hendrick, owner of the largest privately held dealership in the country. “The market is blazing." (AP Photo/Nell Redmond, File)

FILE - Car owner Rick Hendrick, right, congratulates Kyle Larson in victory lane after Larson won the NASCAR Cup Series auto race at Charlotte Motor Speedway in Concord, N.C., in this Sunday, May 30, 2021, file photo. With few companies willing to back Larson upon his return from a nearly yearlong suspension for using a racial slur, Rick Hendrick put the website for his dealerships on the hood of Larson's car. Larson started winning races, which company officials say drove traffic to HendrickCars.com that netted $1.8 million in leads and over $5 million in television exposure. “We're having the best year we've ever had,” said Hendrick, owner of the largest privately held dealership in the country. “The market is blazing." (AP Photo/Nell Redmond, File)

Aug. 10, 2021 12:15 PM EDT
FILE - General Motors Director of Marketing for Chevrolet cars and crossovers Tony Johnson addresses the media during a press conference for the 2022 Corvette Stingray IMSA GTLM Championship Edition vehicle, foreground, in Detroit, in this Wednesday, June 9, 2021, file photo. Despite the challenges, the top auto manufacturers still see motorsports as an effective marketing tool for their cars. (AP Photo/Jose Juarez, File)

FILE - General Motors Director of Marketing for Chevrolet cars and crossovers Tony Johnson addresses the media during a press conference for the 2022 Corvette Stingray IMSA GTLM Championship Edition vehicle, foreground, in Detroit, in this Wednesday, June 9, 2021, file photo. Despite the challenges, the top auto manufacturers still see motorsports as an effective marketing tool for their cars. (AP Photo/Jose Juarez, File)

Aug. 10, 2021 11:59 AM EDT
FILE - Bubba Wallace, left, congratulates Kyle Larson after Larson won a NASCAR Cup Series auto race in Las Vegas, in this Sunday, March 7, 2021, file photo. With few companies willing to back Larson upon his return from a nearly yearlong suspension for using a racial slur, Rick Hendrick put the website for his dealerships on the hood of Larson's car. Larson started winning races, which company officials say drove traffic to HendrickCars.com that netted $1.8 million in leads and over $5 million in television exposure. “We're having the best year we've ever had,” said Hendrick, owner of the largest privately held dealership in the country. “The market is blazing."(AP Photo/John Locher, File)

FILE - Bubba Wallace, left, congratulates Kyle Larson after Larson won a NASCAR Cup Series auto race in Las Vegas, in this Sunday, March 7, 2021, file photo. With few companies willing to back Larson upon his return from a nearly yearlong suspension for using a racial slur, Rick Hendrick put the website for his dealerships on the hood of Larson's car. Larson started winning races, which company officials say drove traffic to HendrickCars.com that netted $1.8 million in leads and over $5 million in television exposure. “We're having the best year we've ever had,” said Hendrick, owner of the largest privately held dealership in the country. “The market is blazing."(AP Photo/John Locher, File)

Aug. 10, 2021 12:14 PM EDT