FILE - Bubba Wallace, left, congratulates Kyle Larson after Larson won a NASCAR Cup Series auto race in Las Vegas, in this Sunday, March 7, 2021, file photo. Rick Hendrick gave Kyle Larson a second chance in NASCAR because Hendrick Motorsports had wanted him in its lineup for years. Now that Hendrick has his man, he's locked Larson down for two more seasons with full sponsorship. Hendrick on Wednesday, July 14, told his 93 dealerships that the hottest driver in motorsports signed a contract extension through 2023 and Larson will be fully sponsored by HendrickCars.com. (AP Photo/John Locher, File)

FILE - Bubba Wallace, left, congratulates Kyle Larson after Larson won a NASCAR Cup Series auto race in Las Vegas, in this Sunday, March 7, 2021, file photo. With few companies willing to back Larson upon his return from a nearly yearlong suspension for using a racial slur, Rick Hendrick put the website for his dealerships on the hood of Larson's car. Larson started winning races, which company officials say drove traffic to HendrickCars.com that netted $1.8 million in leads and over $5 million in television exposure. “We're having the best year we've ever had,” said Hendrick, owner of the largest privately held dealership in the country. “The market is blazing."(AP Photo/John Locher, File)