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Leagues finally cash in on sports betting by selling data
FILE - In this March 19, 2019, file photo, video screens display the types of bets that can be placed at the Golden 1 Center's Skyloft Predictive Gaming Lounge, in Sacramento, Calif. Professional sports leagues have found a way to cash in by selling their official data to gambling companies, making the case that the leagues are creating new products for gamblers to bet on. (AP Photo/Rich Pedroncelli, File)

FILE - In this March 19, 2019, file photo, video screens display the types of bets that can be placed at the Golden 1 Center's Skyloft Predictive Gaming Lounge, in Sacramento, Calif. Professional sports leagues have found a way to cash in by selling their official data to gambling companies, making the case that the leagues are creating new products for gamblers to bet on. (AP Photo/Rich Pedroncelli, File)

Jan. 07, 2020 01:00 AM EST
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FILE - In this March 19, 2019, file photo, an iPad displays the types of bets that can be placed at the Golden 1 Center's Skyloft Predictive Gaming Lounge, in Sacramento, Calif. Professional sports leagues have found a way to cash in by selling their official data to gambling companies, making the case that the leagues are creating new products for gamblers to bet on. (AP Photo/Rich Pedroncelli, File)

FILE - In this March 19, 2019, file photo, an iPad displays the types of bets that can be placed at the Golden 1 Center's Skyloft Predictive Gaming Lounge, in Sacramento, Calif. Professional sports leagues have found a way to cash in by selling their official data to gambling companies, making the case that the leagues are creating new products for gamblers to bet on. (AP Photo/Rich Pedroncelli, File)

Jan. 07, 2020 01:00 AM EST
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FILE - In this March 19, 2019, file photo, Zack Shelton, left, of Swish Analytics, explains how to place a bet at the Skyloft Predictive Gaming Lounge inside the Golden 1 Center, home of the NBA's Sacramento Kings, in Sacramento, Calif. Professional sports leagues have found a way to cash in by selling their official data to gambling companies, making the case that the leagues are creating new products for gamblers to bet on. (AP Photo/Rich Pedroncelli, File)

FILE - In this March 19, 2019, file photo, Zack Shelton, left, of Swish Analytics, explains how to place a bet at the Skyloft Predictive Gaming Lounge inside the Golden 1 Center, home of the NBA's Sacramento Kings, in Sacramento, Calif. Professional sports leagues have found a way to cash in by selling their official data to gambling companies, making the case that the leagues are creating new products for gamblers to bet on. (AP Photo/Rich Pedroncelli, File)

Jan. 07, 2020 01:00 AM EST
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