Tweet lures Camping World in as NHRA new title sponsor

In this photo provided by the NHRA, Tommy Johnson Jr. drives in Funny Car at the Mopar Express Lane NHRA Midwest Nationals drag races at World Wide Technology Raceway on Sunday, Oct. 4, 2020, in Madison, Ill. (Marc Gewertz/NHRA via AP)

In this photo provided by the NHRA, Doug Kalitta does a burnout in Top Fuel at the Mopar Express Lane NHRA Midwest Nationals drag races at World Wide Technology Raceway on Sunday, Oct. 4, 2020, in Madison, Ill. Kalitta won for the fourth time at the St. Louis-area track, beating Steve Torrence in the final round with a 3.690-second run at 322.58 mph. (Marc Gewertz/NHRA via AP)

FILE - In this Saturday, Aug. 24, 2019, file photo,Marcus Lemonis waves to fans after participating in the coin toss before an NCAA college football game between Florida and Miami, in Orlando, Fla. Marcus Lemonis first learned the NHRA drag racing series had abruptly lost its title sponsor via Twitter then used the same social media platform to alert the league he’d be interested in stepping in to help. Lemonis tweeted on Sept. 22, 2020, to NHRA that Camping World isn't “scared of our commitment to racing... let's sit down and talk sponsorship." Just 12 days later, NHRA announced a multi-year partnership with Camping World as its new title sponsor.(AP Photo/Phelan M. Ebenhack, File)

In this photo provided by the NHRA, Leah Pritchett's Top Fuel car breaks apart during the second round of eliminations at the Mopar Express Lane NHRA Midwest Nationals drag races Sunday, Oct. 4, 2020, at World Wide Technology Raceway in Madison, Ill. Pritchett walked away from the crash. (Gary Nastase/Auto Imagery via NHRA via AP)