Corporate sponsorship

Rhodes wins Truck Series opener with first Daytona victory
By Jenna Fryer Feb. 12, 2021 10:46 PM EST
Hendrick signs 2 sponsors for Kyle Larson's return to NASCAR
By Jenna Fryer Feb. 02, 2021 02:43 PM EST
Hendrick Motorsports signed its first two sponsors for Kyle Larson, a promising sign as the driver attempts to rebuild his image after his use of a racial slur...

Dillon lands Daytona 500 ride with rebuilding Gaunt Brothers
By Jenna Fryer Jan. 19, 2021 11:09 AM EST

Johnson jump-starts IndyCar move with online auto retailer
By Jenna Fryer Oct. 24, 2020 01:46 PM EDT

Roush Fenway signs 12-race sponsorship deal for Ryan Newman
By Jenna Fryer Aug. 12, 2020 09:48 AM EDT
Kyle Larson returns to racing in World of Outlaws event
By Jenna Fryer May. 08, 2020 10:21 PM EDT
The resurrection of Kyle Larson's career began with a 25-hour drive from California to Iowa for a $15,000-to-win World of Outlaws race.
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The Latest: Japan's medical head says vaccine needed quickly
By The Associated Press Apr. 27, 2020 04:12 AM EDT
NASCAR signs 4 premier partners to sponsor Cup Series
By Jenna Fryer Dec. 05, 2019 08:50 AM EST
NASHVILLE, Tenn. (AP) — NASCAR has signed Busch Beer, Coca-Cola, Geico and Xfinity as its “premier partners" in a change to its traditional sponsorship model.
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Stewart-Haas inks Toco Warranty as new sponsor
Apr. 12, 2019 01:33 PM EDT
RICHMOND, Va. (AP) — Stewart-Haas Racing announced a partnership with Toco Warranty that will make the company a primary sponsor of Clint Bowyer's No. 14 Ford...
Firestone reaches 5-year extension as IndyCar tire supplier
Feb. 06, 2019 11:39 AM EST
INDIANAPOLIS (AP) — Firestone has agreed to a five-year extension to remain the sole tire supplier for the IndyCar Series.
The deal, announced...
Acura becomes title sponsor of Long Beach Grand Prix
Feb. 05, 2019 04:35 PM EST
LONG BEACH, Calif. (AP) — The Long Beach Grand Prix will have Acura as its title sponsor starting in April when the 45th edition is run in the streets of the seaside...
Gainbridge becomes new presenting sponsor for Indy 500
Jan. 31, 2019 01:06 PM EST
INDIANAPOLIS (AP) — The Indianapolis 500 will have a new presenting sponsor for the next four years.
Race officials announced Thursday that Gainbridge,...