Column: NASCAR's dizzying silly season will change landscape

Alex Bowman, left, Chase Elliott, center, and Denny Hamlin listen to the national anthem before the NASCAR Cup Series auto race Saturday, Sept. 19, 2020, in Bristol, Tenn. (AP Photo/Steve Helber)

FILE - In this Sunday, Feb. 21, 2016, file photo, Denny Hamlin celebrates in Victory Lane after winning the NASCAR Daytona 500 Sprint Cup Series auto race at Daytona International Speedway in Daytona Beach, Fla. Hamlin is on the verge of announcing some sort of ownership group as the three-time Daytona 500 winner prepares for his future. (AP Photo/Chuck Burton, File)

FILE - In this Feb. 9, 2020, file photo, Erik Jones celebrates in Victory Lane after winning the NASCAR Busch Clash auto race at Daytona International Speedway in Daytona Beach, Fla. The pandemic only accelerated the inevitable: The driver market bubble, pushed to its limit with multi-million dollar salaries for nearly two decades, is about to burst. A major reset has arrived and team owners have all the power. They can pick and choose between drivers who bring sponsorship dollars (Bubba Wallace) or drivers who have won races (Erik Jones). (AP Photo/John Raoux, FIlre)

FILE - In this Sept. 6, 2020, file photo, Bubba Wallace (43) runs during a NASCAR Cup Series auto race in Darlington, S.C. The pandemic only accelerated the inevitable: The driver market bubble, pushed to its limit with multi-million dollar salaries for nearly two decades, is about to burst. A major reset has arrived and team owners have all the power. They can pick and choose between drivers who bring sponsorship dollars (Bubba Wallace) or drivers who have won races (Erik Jones). (AP Photo/Chris Carlson, FIle)

FILE - In this Feb. 14, 2020, file photo, Kyle Larson gets ready to climb into his car to practice for the NASCAR Daytona 500 auto race at Daytona International Speedway in Daytona Beach, Fla. He was supposed to be the top free agent this year but was banished to sprint cars after his firing five months ago. Larson is awaiting the appropriate time to apply for reinstatement to NASCAR and if sponsors agree to forgive him, he should get a job. (AP Photo/Terry Renna, File)

FILE - In this Sunday, Aug. 2, 2020, file photo, driver Bubba Wallace waits for the start of a NASCAR Cup Series auto race at the New Hampshire Motor Speedway in Loudon, N.H. The pandemic only accelerated the inevitable: The driver market bubble, pushed to its limit with multi-million dollar salaries for nearly two decades, is about to burst. A major reset has arrived and team owners have all the power. They can pick and choose between drivers who bring sponsorship dollars (Bubba Wallace) or drivers who have won races (Erik Jones). (AP Photo/Charles Krupa, File)

Ross Chastain is introduced to the crowd before the NASCAR Xfinity Series auto race Friday, Sept. 18, 2020, in Bristol, Tenn. (AP Photo/Steve Helber)

NASCAR Cup Series 63rd Annual Federated Auto Parts 400 at Richmond Raceway, Saturday 9/12/2020. Cars take the first turn amidst empty seats to begin a NASCAR Cup Series auto race Saturday, Sept. 12, 2020, in Richmond, Va. (James Wallace/Richmond Times-Dispatch via AP)