NASCAR driver Dale Earnhardt Jr. takes a photo of himself next to a mast truck for the Goodyear blimp. (Phelan M. Ebenhack/AP Images for The Goodyear Tire & Rubber Company)

HOMESTEAD, Fla. -- NASCAR reached a deal that will keep Goodyear the exclusive tire of the sport's top three national series.

Goodyear and NASCAR's six decades of partnership is one of the longest-running sponsor programs in any sport. Goodyear has been the exclusive tire supplier for the sanctioning body's Cup, Xfinity and Truck series since 1997.
 
 
“We are tremendously proud of the pivotal role Goodyear plays in the best racing competition in the world and excited that NASCAR drivers will be crossing the finish line on Goodyear tires in the years ahead,” said Goodyear CEO Rich Kramer.