Kurt Busch drives his Monster Energy car at Pocono Raceway. (AP Photo/NKP, Logan Whitton)
LONG POND, Pa. -- Pocono Raceway collected a little more than 6,000 Monster Energy cans as part of a promotion for free admission to Friday's events at the track.
Fans brought Monster Energy cans to be recycled at redemption centers and were given a free ticket for Friday's action. Pocono Raceway, along with Monster Energy and NASCAR said all cans are recycled.
NASCAR fans got to watch Cup qualifying, Xfinity Series practice and an ARCA Series race. Track attendance is generally sparse on a Friday and the promotion likely added a few thousand fans that would normally not visit Pocono.
Monster Energy is in its first season as title sponsor of the elite Cup series. This was the first time this promotion had been run.
"Some fans who wouldn't be here otherwise reached out to us and said thanks for the opportunity to come experience NASCAR racing," Pocono Raceway President and CEO Brandon Igdalsky said. "Monster was great. We got a lot of in-store promotion around it to help drive it. I think we saw the success pay off."
There were about 500 point-of-sale displays in stores for the promotion in Pennsylvania and New York.