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Brain France

CEO says NASCAR 'not isolated' in fighting to attract fans

RICHMOND, Va. (AP) — NASCAR Chairman and CEO Brian France says the challenge of connecting with a new, younger generation of fans is something that all sports are trying to figure out, and one that NASCAR will take some time to figure out.

Speaking at Richmond International Raceway before Sunday's Monster Energy NASCAR Cup Series race, France compared the challenge sports are facing to the one retailers are facing because of the popularity of online shopping.

Standings: Monster Energy NASCAR Cup Series

As of: Apr. 30
RankDriverPointsPV Rank
1Kyle Larson3606
2Chase Elliott3334
3Martin Truex Jr.3237
4Joey Logano2915
5Brad Keselowski2773
6Jimmie Johnson24431
7Jamie McMurray24411
8Kevin Harvick2391
9Clint Bowyer23913
10Ryan Blaney2288
11Kyle Busch21424
12Erik Jones19228

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