DENVER (AP) — Kurt Busch will continue the movie theme sponsorship at Talladega, where Wonder bread will adorn the hood of his Chevrolet next month.

Busch used the throwback paint scheme City Chevrolet — the real life Rick Hendrick dealership in Charlotte, N.C., that character Cole Trickle had on the hood of his car in "Days of Thunder" — in the Nationwide race at Daytona earlier this year.

Now he'll borrow from "Talladega Nights" at Talladega as his No. 78 Furniture Row Chevy will look quite similar to the No. 26 Wonder Bread race car in the 2006 movie.

The motorsports sponsorship is part of the reintroduction of the Wonder brand, which had been off the market since the bankruptcy of its former owner late last year. Flowers Foods, a leading producer and marketer of packaged bakery foods in the U.S. acquired the Wonder brand in July 2013.

"There is nothing more American than Wonder bread and NASCAR," said Keith Aldredge, Flowers Foods' vice president of marketing. "We're thrilled to be partnering with Kurt Busch and the Furniture Row Racing team to debut the Wonder car at the Talladega Superspeedway. Having such an incredible driver wear the bright colors of Wonder will make for a truly memorable all-American race experience."

Busch, the 2004 NASCAR champion, is currently one of the Chase playoff drivers vying for the 2013 Sprint Cup championship. The Talladega race will be the sixth of the 10-race Chase schedule.

"This motorsports partnership definitely carries a special feeling with two American icons coming together, Wonder bread and NASCAR, at one of America's legendary racetracks," said Busch. "And the sponsorship also has a nostalgic feel for me since Wonder bread was a household staple while growing up in Las Vegas."