(AP Photo/Terry Renna)

DAYTONA BEACH, Fla. (AP) -- Danica Patrick has signed a personal services agreement with Advance America, one of the nation’s leading providers of short-term loans and other financial needs.

The new partnership announced Friday bolsters Advance America’s presence in the sports market and showcases the many ways Advance America helps consumers "power on" when times get tough. Patrick will wear Advance America's logo on her racing helmet during the 2017 Monster Cup season.

"They are a company that is all about helping people, and there are a lot of things I've done in my career that have been all about helping people," Patrick said. "They help people that are in a pinch, and they are supportive and understanding and give people opportunties to -- well, their name is Advance America and they give people a chance to advance in life and it's really easy in this world to get behind."

Patrick and Advance America released her first promotional ad Friday. It can be seen here.

The 34-year-old Patrick has developed one of the strongest personal brands in auto racing. She was named one of Time Magazine's 100 most influential people, has a huge social media presence and has expanded into the fitness and cooking worlds.

"Danica's admirable reputation, welcoming personality and can-do attitude fully align with our company's mission and values," said Trudy Boyles, senior vice president of customer experience at Advance America. "Danica is the perfect person to share our story."

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